Company naming is a key point in company operations that cannot be underestimated, because an appealing business name is the prerequisite for achieving ideal results in brand operations. The name of a company is the incarnation of the enterprise as a whole and the epitome and embodiment of the enterprise. Therefore, it is crucial to give the company a good name. In the process of naming a company, most people will refer to world-famous brands and make corrections. However, after all, different companies and different operators have different ideas, starting points and wishes. Therefore, many people will fall into misunderstandings without realizing it, which will lead to the collapse of the company. Below, the editor will tell you from the perspective of company naming, five common misunderstandings in company naming. Come and take a look and learn.
Five common misunderstandings in naming companies
1. Similar names. Similar names are a taboo in business operations. Because the ultimate goal of business operations is to surpass competitors by continuously improving brand competitiveness. If the name is too similar to the competitor's brand, not only will it be difficult for consumers to identify it, but it will also increase the brand's communication costs and reduce the brand's communication effect. At the same time, when companies promote themselves, they will not consciously pay attention to competitors' similar brands. Propaganda, in this way, will be difficult to achieve the ultimate goal of transcendence.
2. The name’s ability to span cultures and geographies is weak. Due to different historical and cultural traditions, different languages, and different customs and habits in various places, the perception of commercial brands is also very different. If we cannot transcend the limitations of geographical and cultural boundaries, it will become a huge obstacle to business operations.
3. The name is too straightforward. The name contains product quality, significant functions and other meanings, which is conducive to inducing consumers’ desire to buy. This is originally a good wish, and it is also widely used in commercial brand names and is rich. Effective design principles. However, if the naming is too straightforward and obvious to boast, and also implies a disparagement of other similar brands to a certain extent, it will make consumers feel unattainable or difficult to identify with. This will blur consumers' identification and judgment, and will not meet consumers' most commercial brand identification standards. The result will inevitably restrict its development and growth under the psychological resistance of consumers' rebelliousness.
Four. The brand name lacks beauty and is too plain and popular. Commercial brands that lack beauty are also incompatible with the aesthetic and moral concepts that keep pace with the times. It is true that there are some old brands that have been handed down in old China, but they are only products of that old era. Today's social and cultural environment is obviously different from the past, and consumers' cultural level and aesthetics have been greatly improved. At this time, if a weird and vulgar low-style brand appears, it will be counterproductive because it is inconsistent with the contemporary cultural atmosphere.
5. Seeking wealth and seeking foreign mentality. Some companies often like to use words such as "fa" and "profit", perhaps out of the hope of good luck and success, but consumers will willingly Let others take money out of his pocket? There are also some well-behaved Chinese companies that use weird, hard-to-remember, and meaningless foreign names to make the Chinese people regard them as companies from developed countries. Modern business marketing has always emphasized consumer-centeredness and meeting customer needs. , so as an enterprise, it is better not to overly reveal the intention of pursuing profits and advocating foreign affairs. It is better to love consumers instead of revealing an antagonistic relationship, "harmony is the most precious".
In summary, Prophet China concluded that with the intensification of market competition, it can be concluded that an excellent commercial brand not only belongs to the directly related operators and owner groups, but also is more closely related to the broad consumer groups. are closely linked together, so no matter how you put it, a commercial brand name cannot simply be regarded as a symbol, it is a living and highly characteristic thing. From a disciplinary perspective, names are widely associated with modern disciplines such as marketing, advertising, management, linguistics, sociology, etc. Therefore, when determining a business name, you should carefully consider and patiently deliberate.
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