Xie Haidong, graduate degree, senior researcher of Yi Studies. He has long been engaged in research and practice in economics, Yi studies, Feng Shui, Buddhism and other traditional Chinese cultures. He is currently the deputy secretary-general of the Chinese Name Culture Research Association. In October 2006, he was invited to attend the "First Chinese Name Culture and Brand Naming Planning Seminar" held in the Great Hall of the People in Beijing and delivered a speech as a guest. In April 2007, he attended the "First Chinese Traditional Culture and Yi-Xue Summit Forum" and won the grand prize. He has participated in many international and domestic large-scale seminars on Yi studies, and has published "Good Names, Good Life - A Grand View of Chinese Naming", "Good Names, Good Life - Naming Guide for the Twelve Zodiac Signs", and "Names Determine the Universe - Business Naming Planning Guide" " and other works.