Shu’s full name is ShuUemura, and its Chinese translation is Shu Uemura. It is a Japanese cosmetics brand.
The "Shu Uemura" brand is named after its brand founder, Mr. Shu Uemura, the internationally renowned makeup artist.
In 1955, when Universal Pictures started filming "Joe Butterfly" in Japan and was looking for a makeup assistant, Mr. Shu Uemura stepped into the beauty industry. In 1965, Shu Uemura opened a Hollywood-style makeup school in Japan.
In 1967, he established a Japanese cosmetics company with 250 million yen, and launched the first cleansing oil that combines makeup removal and cleansing, so he is known as the "Father of Cleansing Oil".
In 1976, JM Shu Cosmetics Inc was established, and in 1983 it was renamed Shu Uemura Cosmetic Inc, officially becoming the first cosmetics and care brand in Japan with a personal name as its brand name.
Extended information:
1. Shu Uemura product categories:
(1) Skin care: facial essence sunscreen/isolation cream, lip care, eye cream/eye area Essence, makeup remover, facial mask, lotion/toner/spray cleanser, lotion/cream.
(2) Makeup: Repair/highlight/shadow powder, lip pencil/lip liner, eyebrow pencil/eyebrow powder/eyebrow cake eyeliner/eyeliner liquid/eyeliner paste, blush/rouge powder, Lip gloss/lip gloss, lipstick/lipstick, liquid foundation/cream foundation/foundation mascara, eye shadow, concealer pen/concealer makeup/beauty tools powder/loose powder, other makeup.
(3) Hairdressing: hair care products.
(4) Nail art: colored nail polish.
2. Function classification:
Deep cleansing, moisturizing, hydrating, lip mask, waterproof, anti-hair loss, acne/anti-acne, purification and detoxification, curling, antibacterial and anti-inflammatory, anti-allergic , anti-aging/anti-wrinkle, oil control, whitening, freckle removal, dark circle removal, dandruff removal, eye bag removal, lip balm, after-sun care, pore shrinking, skin soothing, color locking, lifting and firming, and moisturizing.
Baidu Encyclopedia_Shu Uemura
Shu Uemura official website_Global professional makeup and skin care brand