In today's society, competition in the business market has become increasingly fierce. In today's era of fierce market competition, how can we gain a foothold? Among them, the importance of store naming is self-evident. Below, the editor has compiled six tips for naming your shop. Friends who want to develop their business may wish to take a look at how to name their shop when opening a shop.
Six tips for naming your store
1. Naming from the perspective of products and services. Naming from the perspective of products, the common method is to highlight the characteristics of your own products. For example, the "Mei Lian Mei Supermarket" is used to prove its business characteristics, telling consumers that the things here are of high quality and low price and are trustworthy. This is more likely to attract customers than a regular name.
2. Naming from a cultural perspective When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can it improve your own grade and taste, but it can also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully reflects the characteristics of traditional Chinese culture. This kind of name is relatively common among some time-honored shops in my country, such as "Tong Ren Tang", "Jing Xiu Tang", "Liu Bi Ju", etc.
3. Name the store from the perspective of the target market. After the store has positioned its target market in advance, it can name it from the perspective of the target. In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and its business is very prosperous. Most of the guests here are Chinese. Chinese who have been living abroad for many years often feel homesick. After working, they gather with their relatives to comfort their homesickness, so Xiangyin Pavilion becomes the best place for them to go. A good company name must suit the psychological needs of its target customers, as well as the company's business objectives and sentiment. Only in this way can it establish a good image and increase its appeal to customers.
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