happy people: start a healthy life, care about the sufferings of the people, and make everyone lucky and healthy
■ Hu Pinfu
Many people will never forget it, and many people can't forget it. On August 31, 22, when Happy People Pharmacy opened in Fuzhou Road, Nanchang, thousands of people came from suburbs, countryside and urban areas. The people who have suffered from the inflated drug prices for a long time shouted "Long live Happy People" before seeing the benefits brought to them by Happy People Pharmacy, and moved tears could not help flowing out of the corner of their eyes.
With doubts about why the pharmacy was named "Happy People", the author visited Mr. Liang Yongqiang, the chairman of Happy People Pharmacy. Liang Yongqiang said that before the opening of Happy People Pharmacy, he thought about the name of this pharmacy for a long time. Generally, pharmacies will be called "XX Hall", "Rehabilitation", "Health" and "Xinglin", but this often does not leave a deep impression on customers. The purpose of opening this drugstore is to break through the traditional experience mode and break the false high drug price. The name of the store must be loud. So, he got inspiration from the pharmacy's corporate philosophy of "creating a healthy life, caring for the sufferings of the people, and making everyone lucky and healthy". Isn't the first word of every sentence a "happy person"? Yes, it's called Happy People Pharmacy. At that time, some people in the management of the pharmacy raised objections, and customers were not feeling well. How could they be happy to buy medicine? Liang Yongqiang argued that customers are unhappy when they are sick, and even more unhappy when they buy high-priced drugs, but if they buy high-quality and low-priced drugs in our pharmacy, they will of course be happy.
Therefore, Liang Yongqiang named this pharmacy Happy People Pharmacy. He was far-sighted. At that time, he applied to the Trademark Office of the State Administration for Industry and Commerce for the registered trademark of Happy People. He also set the corporate hue of Happy People Pharmacy as red and yellow, which is of special significance. The first shot of the August 1st Uprising started in Nanchang, Jiangxi Province. The opening of Happy People Pharmacy was somewhat similar to the red revolutionary spirit of the August 1st Uprising, so red was chosen, while yellow represented auspiciousness in China. Happy people pharmacy will use a revolutionary spirit to carry on the health cause of pharmacy through these two corporate metaphors, so that everyone in the world will be lucky and healthy! On May 8, 24, news came from the Trademark Office of the State Administration for Industry and Commerce that "Happy Man" was approved as a registered trademark. Today, Happy People Pharmacy has moved from Nanchang, Jiangxi to the whole country.
is there eternal beauty? Yes, it's a bland fragrance. If you look around, will you inadvertently find such a beautiful pharmacy full of poetry-
Artemisia argyi herb Lu: beautiful in poetry
■ Artemisia argyi
There are dozens of big pharmacies in my county, and their names are basically nothing special, but they are nothing more than the following names: Yimin, Yikang, Yisheng and Yisheng. For the sake of people's health, everyone goes to this kind of name, and there is no feature. Few people can remember whether a pharmacy is a dedicated hall or a respected hall, a Yimin hall or a Yisheng hall.
Actually, the name of a pharmacy is the same as the name of a person. The most important thing is to distinguish yourself from others. Too many of the same things will make people feel a little tacky. Most pharmacies today can't have a hundred years' history like Tong Ren Tang, and they don't have to carry too much meaning in naming, and their names don't have to be too serious and orthodox. Too bold names don't adapt to the scale of the pharmacy itself. In my opinion, the key to the name of a pharmacy is to get it right and have its own characteristics.
My wish is to open a small pharmacy, and I will use the name of traditional Chinese medicine as the name of the store-"Artemisia argyi Herb House". A very poetic and professional name. Compared with the names of Jianshengyuan and Yishengtang, I think my small pharmacy will definitely attract attention. At least, people can remember the name of this small pharmacy.
Of course, a good name is only the beginning, and it takes good service to make the name of the pharmacy forever engraved in the hearts of consumers.
Another good harvest. Come and weigh this year's harvest. What? I haven't prepared the weight yet-
a steelyard: The weight is the common people
■ Wang Xianbo
In Luoyang, a city with the capital history of the 13th dynasty, pharmacies are scattered all over the city like supermarkets, and the number is considerable; However, in terms of scale and brand effect, most of them are girls who are "waiting for the word", shy and peaceful, lacking a magnificent "imperial power". However, the "one-scale pharmacy" located in the middle of Zhongzhou Road (the main artery running through the city) in Luoyang City has won the favor of the general public with its loud store name and magnificent momentum.
the full name of the pharmacy is "(Luoyang) One Scale Pharmacy Co., Ltd.". The store covers an area of nearly 1, square meters and adopts a diversified management mode. Besides drugs, it also deals in medical devices, health food, cosmetics, daily necessities, hardware and electrical appliances, etc., with more than 4, kinds of business. As a single pharmacy, she made full use of the altitude advantage of high-rise buildings, and made a large plaque tens of meters long in a large area between the first and second floors, which was clearly visible hundreds of meters away. The word "a steelyard" is even more striking, and people can never forget it at a glance. As a consumer, who doesn't have a steelyard in mind? However, the most important thing is to see if there is a "steelyard" in the hearts of merchants. If there is, everyone will flock to it; If not, everyone will naturally "stay at a respectful distance from others". It is precisely by grasping the consumer psychology of "pursuing high quality and low price" that the drugstore is named "One Scale", which has formed an advantage in name and brand building and won the battle without fighting.
"There is a steelyard between heaven and earth, and the weight is common people." This, perhaps, is the deep meaning behind the name of a scale pharmacy, and it is also its extraordinary place.
Please note that after a year's accumulation and renovation, it's time to accumulate a little money. Next year's business must be in by going up one flight of stairs-2
Ma Yinglong: Dragon Horse Spirit
■ Chen Ming
Before entering any Ma Yinglong pharmacy, people will first be attracted by the bright red words "1582" and "Ma Yinglong" on the signboard. Many customers will ask curiously: "Does your' 1582' refer to the 1582nd branch in Ma Yinglong?" Or "Ma Yinglong is a personal name, right?" Questions like this.
At this time, the shop assistants will tell the origin of the signboard of Ma Yinglong Pharmacy: the history of Ma Yinglong Pharmaceutical in Wuhan can be traced back to 1582 (the Wanli period of the Ming Dynasty), and Ma Jintang in Dingzhou, Hebei Province, after years of painstaking research and development, has developed a kind of eye drops with exquisite materials and wide indications, and often gives medicines to poor people for free, making the reputation of "Dingzhou Eye Drops" spread like wildfire. During the Qianlong period of the Qing Dynasty, Ma Yinglong, the successor of Ma family, officially put up the signboard of "Ma Yinglong Eye Ointment" (also known as Ma Yinglong Babao Eye Ointment) and opened branches all over the country, and the business was very prosperous. At the beginning of the 2th century, the southern ophthalmic market opened up, and the Ma family took Hankou as the management center of the southern ophthalmic market. In 1919, Ma Qishan came to Wuhan with his ancestral pharmaceutical tools. Because of its great reputation and good reputation, Ma Yinglong Ophthalmology sold well at home and in Southeast Asia, and became one of the four earliest export enterprises in China.
Of course, most people know that Ma Yinglong Pharmaceutical started with musk hemorrhoid ointment. In fact, the birth of musk hemorrhoid ointment originated from babao eye ointment. In the 198s, when there was a lack of medical care and medicine, some farmers inadvertently applied Babao Eye Ointment when hemorrhoids broke out, but the effect was remarkable. After the news was fed back to the company, the Ma Yinglong Musk Hemorrhoids Cream was developed ...
Knowing the history of Ma Yinglong, customers have more confidence in this time-honored brand with a history of more than 4 years, and Ma Yinglong Pharmacy takes "Dragon Horse Spirit and Healthy Life" as its corporate purpose, takes improving human health as its own responsibility, and adheres to the business principle of honesty and trustworthiness, and has become a leading enterprise in the pharmaceutical retail industry in Wuhan in just five years. I think this is the best proof that a good store name will soon be deeply rooted in people's hearts and become a brand.
Of course, we should be happy during the Chinese New Year, but don't forget that spring is also the season of sowing. What seeds should pharmacies sow?
Planting a good church: planting sincerity, planting faith and planting health
■ Yang Yuming
There is a large chain pharmacy in Dongtai, Jiangsu Province, with a distinctive name and a visual impact on its advertising slogan: planting sincerity, planting faith and planting health. I think most of the names of pharmacies focus on providing drugs for customers and restoring health. A casual name will not impress people too much, and it also shows that the owners of pharmacies have low cultural taste. Therefore, it is quite particular to choose an evocative name, just like naming their newborn children. It can neither be popular, similar to others, nor mysterious and incomprehensible. Therefore, I think the name of this local chain drugstore is very meaningful, which means that the seeds sown in spring will be harvested in autumn.
After years of development, Zhongshantang has become a leader in the local drug retail market. Because it was transformed from a state-owned pharmaceutical company, the reliable product quality and this resounding signboard have long been accepted by ordinary people.
It's not enough just to sow. You need irrigation all the time if you want to germinate. How about some puze?
Puze: Let Lipze be the world
■ Yuming
With the emergence of cheap supermarkets, another cheap pharmacy in Dongtai, Shandong Province was born, named Puze Pharmacy. The slogan put forward by the pharmacy is: Serve the society and puze the world. The name of this store is quite consistent with the nature of the pharmacy, and it really took a lot of thought.
After several months of operation, Puze has been gradually accepted by the urban and rural people, and it has become an inevitable choice for some elderly customers to buy cheap drugs at Puze drugstore. I think, although it is still a long way from the famous shops, it is working hard. In line with Puze's management attitude, it will become a well-known brand in the eyes of ordinary people sooner or later.
In the new year, I wish you all a prosperous career and an equal with your boss. This drugstore is really putting on airs-
male prostitute: sitting in rows with your boss
■ Yang Ze
This is a community pharmacy in a certain district of Jiaxing, Zhejiang Province. It is said that the name of "male prostitute Pharmacy" comes from the owner's nickname. "male prostitute" is the nickname of the boss. It is said that the boss looks like a rabbit, and adding a "grandfather" is regarded as your respectful name. Among the pharmacies I have seen, such a name is really unique.
Warm words
Ruihetang: Auspicious, gentle and elegant
My pharmacy is called Ruihetang Pharmacy, which means auspicious, auspicious and auspicious. And harmony is gentle and peaceful, and there is a feeling of closeness! "Don" sounds a little medicinal and elegant!
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Fu Kangyuan: Happiness and health are rolling in
My pharmacy is called "Fu Kangyuan Pharmacy", but our manager has spent a lot of time on this name, and even paid a special fee to ask a Taoist to give directions and name it, saying that the meaning of "Fu Kangyuan Pharmacy" is the source of happiness and health. Although the meaning is simple, it is catchy, so it is also famous here.
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Benevolence: exchange my kindness for your sincerity
The name of my pharmacy is Benevolence Pharmacy, which means benevolence-oriented, plain and indifferent, and treat every patient with a kind heart! !
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