Today’s WeChat Moments were flooded with the “Big Dog” of Great Wall Haval. This brand-new model, which has not yet been officially launched or even officially unveiled to the public, suddenly became popular and became a brand new model. has become a hot topic on the Internet, perhaps even Great Wall Haval itself did not expect it at all. Haval has previously conducted a global name search for this new category of SUV. This is not the first time for a car company. There is no need to make a fuss, but when the name Haval Big Dog was selected with an absolute advantage in votes, something interesting happened. Coming.
Previously, the name of Great Wall "Cannon" caused a lot of heated discussion in the industry, but it is not too outrageous for the general public, but I believe that the name "Big Dog" will definitely refresh the minds of many people. Three views. After all, Chinese people pay attention to meaning when naming names, and the word "dog" has a stronger derogatory attribute in Chinese language and culture, and is often used as a curse word. Or, there is a saying among the people that "a person with a low life is easy to raise", so "big dog" and "two dogs" have become nicknames for many people. But is it really appropriate to name a car after it?
Throughout more than 100 years of automobile history, car naming is also a very interesting thing. At the beginning, everyone was not very particular about it. For example, if a car uses a 6-cylinder engine, the car name is "6-cylinder", or if the engine displacement is 3 liters, the car name is "3 liters", or even because the car is the largest. The power is 20 horsepower, so the name of the car is "20 horsepower". Of course, there are more trouble-free ones. The first car of the brand is called "model A", the second car is called "model B", and so on.
Later, car names gradually became diversified, and there were many models named after animals. For example, powerful and domineering names such as tiger, leopard, horse, eagle, and lion all appeared in the car names. Of course, there were The world famous Beetle. If I have to associate it with "dog", the only car I can think of is the Bulldog concept car launched by Aston Martin in 1980. This also shows how outrageous the name Harvard "Big Dog" is.
But is "going out of line" necessarily bad? The previous short video on Bilibili titled "Rush, Houlang" made "houlang" a hot word. Recently, Kuaishou released another video called "Come on, Ollie!" "Although the content of the short videos is different, the core message is basically the same, which is to encourage everyone (especially young people) to live their own lives and be brave enough to express themselves, and not to be bound by rules and fixed thinking of the older generation. Therefore, in my opinion, the name Havaldog is a victory for the "back wavers". In their minds, the meaning of dog may have completely lost its derogatory meaning, and instead feels more cordial. At the same time, this is also a victory for the car company Great Wall. Just imagine how much courage and openness the company leaders need to have to accept this name. Thinking about it this way, the group of people who are "unacceptable" appear to be different and out of tune with the times.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.