First of all, give yourself a name that has low competition and is easy to remember. In the new media era, everyone is a brand, so as your future personal IP, it is a brand name that everyone can remember.
There are many ways to name. We can name it according to our own strengths, or we can simply find a name we like. But no matter what name we use, we must try to reduce the competition of IP names.
Secondly, we need to prepare the platform to host users. We need to prepare a user retention platform where users can obtain higher value content output.
There are many hosting platforms, which can be mainly divided into two categories. The first category is their respective media platforms. The advantage is that there is no need to consider the capacity issue. It can accommodate any number of fans, and the platform itself will bring The second type is private domain traffic. We use third-party tools, such as groups, communities, websites, etc., to interact with our customers and maintain connections. The disadvantage is that we need to consider the number of people the platform can carry.
Finally, we can carry out traffic promotion.
Traffic promotion is actually a marketing process. We are selling our own brand.
Depending on the different industries we are in, we need to attract traffic and promote different objects. For example, if I mainly develop in the direction of community operations, then I will look for specific groups of people with such needs to promote. There are many ways to attract traffic, such as various self-media platforms. We can output content in the form of articles, audios, and videos. The core is whether the content we output meets the needs of target customers.
As for how new media people carry out traffic promotion, Qingteng editor will share with you today. If you are interested in Internet marketing, I hope this article can help you. If you want to know more about advertising and marketing copywriting, copywriting optimization methods and materials, etc., you can click on other articles on this site to learn.
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