We say that every era has a sign of the era. In the fourth stage of brand naming development in China, more attention is paid to consumers' ideas in naming, and it also makes brand names more personalized and interesting. How to name the distribution box brand?
1. Text type naming
According to the text type of the brand name, brand naming can be divided into text brands and digital brands. Among them, text-based brands refer to brands that are named entirely by a combination of words. This brand naming method is more common. Digital brands refer to brands that are named entirely by numbers or a combination of more numbers, because Arabic numerals are used nationwide. , so this brand name is concise, eye-catching, easy to read and easy to remember.
2. Origin classification naming
According to this classification standard, brand naming can be divided into personal name brands, animal and plant name brands, place name brands and brands.
3. Characteristic classification and naming
According to the characteristics of the brand, brand naming can be divided into three types: functional brand, effect brand and emotional brand. Among them, functional brands refer to products named after their own functions, effectiveness, ingredients or uses. Effective brands are intended to convey to consumers the value information that the product has a strong ability to satisfy a certain solution, in the hope of establishing a deep impression in the minds of consumers. Emotional brands increase the spiritual communication between products and consumers through emotions, hoping that consumers will have an emotional resonance with the products.