1. Naming with images
means using animals, plants and natural landscapes to name brands. Using the image method to name the brand, with the help of the images of animals and plants, can make people feel associative and cordial, and improve the cognitive speed. For example, in nike Company, Jeff Johnson, a full-time employee, loves ancient Greek literature. In his dream, Jeff met nike, the goddess of victory in ancient Greek legend. The goddess in the dream inspired him, so he proposed Nike as the new name of Blue Ribbon Company, which was recognized by his boss. NIKE, one of the giants in the sporting goods industry, recently launched a self-help plan called Consumer Direct Off. The plan intends to reduce its business units from six to four, and cut 2% of its employees around the world. Nike has more than 7, employees worldwide, which means that more than 14 employees will be fired after the plan is launched.
2. Named after a person's name
is to use the names of celebrities, stars or founders of enterprises as product trademarks, make full use of the value contained in names, and promote consumers' recognition of products. Naming a trademark after a person's name can improve the cognitive rate. For example, Li Ning Sporting Goods Co., Ltd. is named after Li Ning, who is an influential sports person and is more conducive to the company's promotion. Li Ning YOUNG, the self-operated children's wear brand launched by Li Ning Company for the first time, officially made its debut at this spring order fair. Li Ning officially announced its entry into children's wear and teenagers' wear. In the past three years, Li Ning's income growth momentum has been obvious, and in 216, its income increased by 13% to 815 million RMB. The company began to re-plan the future development strategy of the original Li Ning children's wear brand Li Ning KIDS, decided to set up an independent children's wear business department, and launched a brand-new Li Ning YOUNG, which is a sub-brand aimed at teenagers.
3. Naming with the enterprise name
means naming the enterprise name as a product trademark. Well-known foreign trademarks generally use abbreviations, that is, the first letter of each word in the name of a company (enterprise) is organized to form a new word, which is characterized by conciseness, but it cannot explain the characteristics of the enterprise. The use of enterprise name method to name product trademarks is conducive to the formation of product trademarks and the mutual promotion of enterprise trademarks, thus achieving the purpose of effectively enhancing corporate image.