Five automobile marketing plans
In order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance, which is a written plan of activities with clear contents and clear steps. So how should we make an activity plan? The following is the automobile marketing plan I compiled for you. Welcome to read it. I hope you will like it. Automobile marketing plan 1
Events
Event time: August 22-23, 2__ _
Event location: _ Automobile sales company (to be determined)
Event theme: Valentine's Day in China on Qixi
Event name: love city, HOLD Love
Promotional models: Jetta, New Sagitar, Magotan
Suitable crowd: single men and women, couples, couples
Introduction to activities
Nowadays, white-collar men and women and fashionable youth have become the main body in this society, and their demand for car purchase is increasing gradually. While choosing their own cars, they pay more attention to the brand and quality of cars. _ _ for the automobile industry, we have developed many models for more customers at different stages and different demand levels, which are more suitable for people's needs nowadays.
In this traditional and mysterious festival in China-Qixi Festival, the promotion of _ _ designated car models was held, which made young friends who want to buy cars find motivation and those who haven't bought cars inspire hope!
Activity background
"Qixi" Valentine's Day is full of myths for lovers in the city. Valentine's Day on Qixi is the time for handsome men and beautiful women to express their feelings. On this solar term, all major businesses will make special promotion activities.
Even so, in the past, the promotion activities of major businesses during Valentine's Day were nothing more than discounts and lucky draws, and most of them lacked originality, so they failed to achieve the expected results. Imagine, can the pursuit of everlasting love be discounted?
Therefore, we launch our Qixi activity planning under this background, in order to create a certain sensational effect.
Purpose of the activity
1. Through this activity, we will expand the influence of Weida Changqi Automobile Sales Company in Zibo.
2. Through this activity, modern young people can know more about the concept of _ _ car and the traditional festivals in China, so as to be the best in the automobile industry in Zibo.
3. This activity has caused a certain sensation effect, and through the publicity of various media, the company's social influence in Zibo has been expanded and more extensive publicity channels have been expanded.
4. gather popularity through activities to stimulate customers to buy cars, so as to sell products, so that businesses can achieve the market effect of "only paying a penny and getting a percentage profit".
The event organizer
_ Automobile Sales Company is an automobile sales company in _ _ region, and its main models include sagitar, Jetta, Magotan, _, Golf, Golf GTI and __CC. Weida Changqi has always been committed to promoting _ _ brand models and brand culture.
content of the activity
1. Giving a big show of love
Every customer who attends the activity in the exhibition hall of Zibo Weida Changqi Automobile Sales Company on the day of the activity, we will send a beautiful "love gift package" (content to be determined), which will be distributed according to singles, couples and couples, with different contents.
lovers: lovers' shirts, lovers' cups, lovers' mobile phone cases, etc. Husband and wife: husband and wife pillow, husband and wife summer cool quilt, etc. Singles: Singles Cup, Singles T-shirts, etc.
2. Discount on car purchase
During the promotion date, if you book or buy the car promoted in this activity on site, you can participate in the "Happy Treasure Box" lucky draw, and you will get a cash coupon worth 3, yuan!
(TBD) Prize setting:
One first prize, a cash coupon with a value of 3, yuan, which can be collected at the store and cannot be exchanged for cash! Not for commercial transactions! Magotan models only!
2 second prizes, a cash coupon with a value of 2, yuan, which can be collected at the store and cannot be exchanged for cash! Not for commercial transactions! Only for new sagitar models!
3 third prizes, and a cash coupon for 1 yuan car purchase discount, which can be collected at the store and cannot be exchanged for cash! Not for commercial transactions! Jetta models only!
5 love prizes, and a coupon of "car maintenance package" worth 512 yuan, which can be collected at the store and cannot be exchanged for cash! Not for commercial transactions!
1 happiness prizes won a "exquisite car decoration gift package", which can be collected at the store and cannot be exchanged for cash! Not for commercial transactions!
3. Roses, Roses, I love you
When customers walk into the door of the event, the staff will send a bunch of beautiful roses and say a sweet greeting, so that customers can give full marks for the service of this event!
4. Shout out love loudly (interactive)
Invite boys or girls from the audience, encourage them to boldly declare their love or propose marriage to their loved ones, and share their love with everyone. If the person who has been confessed or proposed marriage is on the scene and accepts the confession and proposal, the organizer will send out a "Jetta Gift Package". (The content of the gift package is to be determined)
5. Love transmission (interactive mini-game)
Invite couples in the audience to play a game for a group. Players use the existing three carpets to make two people arrive at the specified place together in the form of transmission. The combination with the shortest time is the winner, and the winning combination can get a "Magotan Gift Package" from the organizer. (The content of the gift package is to be determined)
6. Avenue of Love Stars
When couples walk on our "Avenue of Love Stars", it is like walking on the red carpet of the award ceremony, enjoying the level of treatment and entering the exhibition hall of our event site in happiness and romance.
7. Love Signature Wall
When couples walk into the activity exhibition hall, write their names on the "Love Signature Wall" and tie them together with a red heart! Wish them happiness with each other.
8. Love Broadway (opening)
The dynamic music in the exhibition hall and the unrestrained dance on the stage make customers feel like entering a grand fashion party. In the ocean of music, customers can experience the models exhibited at this event at will.
9. Love Wish Car
Customers who fill in "Love Cards" (note name and contact information) and stick them on the "Love Car" before or during the day's activities can choose 1 "Love Cards" from the "Love Car" at random and publish them at the end of the activities. The announced customers can exercise two tickets worth 5 yuan's Universal 3D movie tickets (.
1. Love Wall
Prepare a projector and a notebook with Internet access for operation at the event site, and the audience at the scene can send short messages to _ _ _ to publish their "declaration of love" and the encounter of single men and women according to the contents prompted on the wall. This technology is provided by the homepage of _ Net * * * Wall.
arrangement of activities
1. Hot spot
Attracting couples and other customers who are looking at cars in the store through the explosive music and the display of car models, which increases the popularity of on-site activities and makes it easier to explore potential customers!
2. Opening
Opening music: The singer of "Because of Love" sings, and the host introduces the relevant contents of this activity and the prizes and games in the activity, which is more likely to attract the attention of passers-by, with product introductions interspersed in the middle!
3. Games
After the previous singer's singing, they are two small activity games, which promote the affection between couples and make the company's image more acceptable! During the game, the host should always find the right time to introduce the content of the activity, the promotion content and the related content of the product again!
4. Test Ride
After the performance, customers who have bought cars can be arranged to have a "new car test ride" according to the on-site order. During the test ride, the host interviews the customers' feelings about the test ride.
event publicity
1. Online publicity
_ Cheyouhui website, _ forum, _ auto forum, _ post bar, _ Webmaster * * * homepage, etc.
2. Print publicity
_ Morning newspaper, _ Cheyouhui magazine, _ Life magazine, etc.
3. Audio publicity
Co-organizer
Event Organizer: _ Automobile Sales Company
Event Organizer: _ Culture Communication Culture Co., Ltd.
Event Organizer: _ Website (to be determined)
Event Sponsor: _ Movie City (to be determined)
Pre-preparation
On the day of the event, the stage background spray-painted cloth, the event DM sheet, the event large poster, the event site Yi Labao, and the event site. Part 2
1. Foreword < P > Organize go on road trip activities for existing customers in the tourist season, deeply promote the cultural connotation of the brand, improve the brand's good word-of-mouth publicity, maintain the brand's high social effect and reputation, and carry out this warm and family-like pink tour to go on road trip.
2. The main information of this activity
1. Some customers have participated in the _ _ go on road trip activity
2. Entertainment programs and brand promotion in Qi Huan, such as couples' big surprise, decent life entertainment party, new and old customers' product talks, etc.
3. _ _ cruises, urban areas, shopping plazas and residential communities. Stretch, broaden and widen the brand promotion strategy
4. Invite the mainstream media to participate in the whole activity, and promote it more humanely. More intuitive and comprehensive reporting _
Sponsor: _ _ Auto Trading Service Co., Ltd.
Co-organizer: _ Auto Network _ Radio Art Channel
Planning: _ _ Marketing Department
Promotion: _ _ Advertising Planning Co., Ltd.
Time: 2__ _ _ to _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Drive through urban areas, shopping plazas, communities and other places to visit _ _ scenic spots
a decent life entertainment party, watch ethnic programs
organize wonderful surprise games for romantic couples
brand talks for new and old users
IV. Purpose
1. With the full participation of users, we have established a good reputation and reputation for the brand, strengthened the establishment of brand image and promoted sales;
2. Full coverage by mainstream media; Expand the influence of activities and brand awareness;
3. The gathering of new and old customers and potential customers, and the exchange of their experiences with each other, are of irreplaceable importance to the promotion and dissemination of the brand;
4, rich and varied programs, careful and comprehensive logistics arrangements, intimate and comprehensive services, love (love for users) to the end!
V. Schedule
_ Month _ Day (Saturday)
7: —1: 3 _ _ Starting from Automobile Trading Service Co., Ltd., _ downtown
1: 3-12: _ go on road trip motorcade city tour
12: -14: motorcade lunch (local dishes) and lunch break
14: -15: 3 motorcade _ downtown-_ _ scenic spots
15: 3-.
Visit _ _ scenic spots from 16: 3 to 18:
Dinner for motorcade (_ _ special dishes) from 18: to 2: , rest
Decent life entertainment party from 2: to 22:
_ _ _ Sunday.
7: -8: breakfast
8: -1: product symposium for new and old users
1: -12: motorcade visit _ _ attractions
12: -14: motorcade lunch and lunch break
14. It fully embodies the brand charm of caring for existing users and being responsible for consumers, comprehensively enhances the brand's reputation and trust in the hearts of consumers, and promotes sales while expanding brand influence through good word-of-mouth publicity. The activity materials are different from the model go on road trip, and various forms of brand promotion materials are arranged, so as to seize the promotion center and borrow all favorable external forces. The development of this activity plays an important role in improving the popularity of the painting brand and maintaining the brand effect. Automobile marketing planning scheme 3
Activity theme:
Brand-new design, environmental protection marketing
Activity name:
Automobile marketing creative contest
Activity purpose:
In order to train young college students' communication skills, psychological quality, sales skills, employability and social etiquette and other necessary qualities of marketing talents, enhance students' social experience and competitive consciousness, and lay a good foundation for adapting to social life, it is necessary to
Event target:
All students of Liaocheng University
Participation form:
Individual competition or team competition
Event organizer:
School of Automobile and Traffic Engineering of Liaocheng University
Event planner:
Speech and Eloquence Association, Love Association
Sponsorship:
Zhongtong Bus Holding Co., Ltd.
Activity Time:
Presentation: 14: 3-17: (Thursday, May 1th, _ _ _ _)
Preliminary contest: 15: -17: (Saturday, May 19th, _ _ _ _ _ _). 15: -17:
Venue: Presentation: 5 # 33, East Campus of Liaocheng University
Preliminary contest: 5 # 33, East Campus of Liaocheng University
Final contest: 5 # 33, East Campus of Liaocheng University
Activity process:
(1) Presentation: publicizing this activity.
(2) Preliminary stage
1. Individual or team introduction (team name, slogan, member introduction, creative theme);
2. product introduction, mainly including the brand, model, performance, configuration and features (selling points) of the car;
3. Analysis of marketing environment, mainly including market conditions and market prospects;
4. Marketing strategy, mainly including product positioning and sales strategy;
5. The judges ask questions;
(3) Final stage