You can use words with special meaning, such as the name of your business or the unique scenery of your city.
1. Choose a font size or abbreviation: The font size is the trade name in the company name. The unity of the font size and the trademark can strengthen the audience's joint memory of the brand and the company. Name abbreviation is to trademark the representative keywords in the company name, which can effectively increase the public's in-depth understanding of the company's nature and products. For example, "China Petrochemical Corporation" can be abbreviated to "Sinopec".
2. Choosing the names of animals and plants: When choosing the names of animals and plants, attention should be paid to the close connection with the characteristics of the goods used. For example, if "puffer fish" is used as a trademark for human medicine, it will make people doubt the safety of the medicine, while "qingsong" (relaxation) will make people easier to accept it.
3. Use specific words: You can use the names of specific items or modern words, or you can use made-up words. If you choose the former, you should choose words with special meanings. If you choose the solid meaning of "shield" as a cement trademark, it can be remembered by builders; if you choose a made-up word, you must use a loud and smooth call, such as Star, Ah Bunch, Estelle.
4. Name the scenic spots and historic sites: Choosing the names of scenic spots with high visibility and strong applicability as trademarks is very beneficial to the sales of regional famous products. For example, "Chenghuang Temple" is used as the trademark of fennel beans, and "Dongting Mountain" is used as the trademark of tea.
Principles for naming trademarks
The choice of a trademark must not violate the laws prohibiting use and registration, nor must it infringe the prior rights of others. This is the most basic requirement for trademark registration. In addition, the following main principles should be followed when naming a trademark:
1. Healthy content: Not only will a trademark with unhealthy content not be registered, it will also be difficult to be accepted by the market.
2. Strong distinctiveness: A trademark with strong distinctiveness is a distinctive mark that is uniquely created by the trademark registrant and can leave a deep impression on people. Only distinctive trademarks are more attractive to consumers and are more easily accepted by the market, such as Rejoice, Qingchunbao, etc.
3. Profound meaning: The special meaning hidden in the trademark can enhance the audience's strong impression of the trademark and enhance the in-depth understanding and memory of the company or product.
4. Catchy and catchy: To be catchy and catchy, it should not be difficult to pronounce, but the words of the trademark should be pronounced smoothly, loudly and freely. This requires that the text be accented, balanced and smooth, and read smoothly and naturally, such as Wahaha, Ariston, and Metersbonwe.