There are a lot of fakes in the WeChat applet, and searching for "high imitation" and "fine imitation" can pop up more than 1 results. What do you think of this matter?

although wechat is almost necessary, the wechat applet may still be a new thing for most people. Just like me, I didn't know there was such a thing until I read the news report. However, what may surprise you even more is that the WeChat applet has been targeted by some people with ulterior motives and has even become a new position for selling fake goods.

Not long ago, searching for related keywords such as "high imitation watches", "fine imitation shoes" and "high imitation luxury goods" in WeChat applets will immediately lead to hundreds of WeChat e-commerce applets. After media reports, WeChat recently cracked down on fake applets and permanently removed 875 fake applets. However, a reporter's investigation found that there are still many small programs with high imitation goods on sale. In order to resist naming audit, some small programs add some characters in the middle of sensitive words such as "high imitation" and "fine imitation", but users can still easily search for related keywords.

Some people in the industry said that it only takes less than 2 yuan to make a WeChat applet, and it only takes one or two days. Therefore, it is obviously meaningless to permanently remove the shelf and automatically name the audit. Because, the WeChat applet can be constantly renamed and repeatedly launched. What's more, just because there is no problem with naming doesn't mean that there is no problem with the product.

the legal responsibility for selling counterfeit products is very clear. The lighter needs to pay compensation to consumers, and the heavier may even violate the criminal law. For example, the crime of counterfeiting registered trademarks and the crime of producing and selling fake and inferior products. Therefore, the WeChat applet that sells fakes must be exposed and cannot be tolerated.

The current problem seems to be that the investigation is technically difficult. In fact, I'm afraid the real reason is more the lack of willingness and strength to investigate. For example, the WeChat platform can manually review the name, increase the information review of the program subject, strengthen the qualification and content review, etc., require the provision of business license, ID card information and goods purchase agreement, etc., and impose a lifelong ban on the subject of selling fakes. In addition, the WeChat platform should strengthen the connection with government regulatory authorities, and transfer and investigate the found clues of illegal crimes. As long as you are determined enough, it is not difficult to keep the fake applet out of WeChat.