How much do you know about the latest company naming methods in 2017? Come and find out with the editor:
1. Use place names as company names
Business naming Sometimes it can be combined with a place name. The Trademark Law stipulates that product names cannot appear directly in the form of place names, such as Jinan leather shoes, Beijing meat rice dumplings, Beijing flatbreads, etc. The main purpose of these regulations is to avoid misleading! But place names are common nouns that ordinary people can easily associate with each other. Although you and I may not be top students in geography, after at least twelve years of geography textbook education in primary school, junior high school, and high school, it is not difficult to memorize dozens of place names. Maldives Travel Agency, Austrian Clothing Company, Sapporo Beer, and Alba Bookstore are all examples of naming methods that avoid the positive pronunciation of place names and find homophonic substitutions. Moreover, these names naturally have some exotic flavor, which is also a good way to name them. For example, Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.
2. Use auspicious and socially beloved things as corporate names
For example, Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, and Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Store, etc.
3. Choose wealthy and noble words as corporate names
The names of such companies can be divided into implicit and straightforward ones. kind. More straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlilai Company, Fu, Shen, Company, Fuguiniao Leather Shoe Company, Little Overlord Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.
4. Choose a name with a strong traditional commercial flavor as the company name
This type of name was most popular in China in the old days. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. Most of the names of such enterprises are composed of Chinese characters with auspicious and auspicious characters, which means auspiciousness for their business and production.
5. Choose a name with a modern meaning as the company name
In order to comply with the trend of the times and cater to the aesthetic tastes of modern consumers, some companies pay attention to choosing names with a modern meaning. Such names Generally, it gives people a sense of foreign style, commercial taste, and interesting feeling. Such as Beijing Yansha Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hair Salon, Haiyun Bodybuilding Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more companies are using foreign language transliterations and pursuing foreign names. Many names only focus on the gorgeous meaning of the word, and are composed of several characters with quite modern meanings. As for the meaning of the name, it does not matter. Pay attention again. This kind of corporate name will eventually lose its cultural connotation and become a symbol.
6. You can use your own name when naming your business
This naming method is characterized by being new, simple, and convenient, and you don’t have to worry about it being abrupt. Using your own name can save you money and headaches. For example, Lin Sidan Studio, Lao Zhang Dan Dan Noodles, Yong Ran Law Firm, Yang Lihua Gym, and Aunt Zhang Dating Agency should pay attention to one thing when naming in this way. If your name is too popular, it is easy to be similar to others. Or if such a name has already been used before, or if the meaning of your name is easily misunderstood, it is better to use it sparingly. There are many successful cases of this kind of naming. For example, there are several Ford brand names in cars. In addition, high-priced Mercedes-Benz cars are also named after Carl Benz's real name. The world-famous Bell Telephone Company, DuPont in the chemicals industry, and Geely in the knife industry are also among the leading names in the business. Among the popular brands named in this way, many are named after their founders, such as YES, PIERRECARDIN, and ISEIMIYAKE.
6. Auspicious naming method
The words "Xing", "Long", "Yuan", "Mao" and "Fa" were often used on the signboards of old shops. This is because in the old days, businessmen liked to seek good luck and paid attention to oral gloss. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first store founded by Chinese people. Brewery Beijing's Shuanghesheng Five-Star Brewery was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture between both parties with abundant financial resources."
7. Yazi naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
8. Homophone naming method
Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Ping, a Shanghai boss. Han took the name of his store "Yu Liang Liang Pharmacy", which phonetically sounds the same as "have conscience", which made the public feel that the boss was sincere in doing business and not making illicit money.
9. Bragging method of naming
Using the bragging method to name is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name, and give yourself Increase confidence, put pressure on opponents, and give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is invincible like Jincheng Tangchi in the competition. The meaning of Shanghai Jingyi Glasses Company is that the company can strive for excellence in all aspects.