Top 10 fake German brands:
1. Tempo paper towels
In Germany, Tempo is almost synonymous with paper towels. Depot paper towels were born in Berlin in 1929 and are very popular among consumers for their high quality. Because the founder of Depot was a Jew, the company was forced to sell during the Nazi period and was sold to Gustav Schickedanz, the founder of Quelle Home Furnishings Company.
In 1994, Depot became a member of the Procter & Gamble Group of the United States, and in 2007 it was transferred to the Swedish SCA Group. Therefore, this traditional German tissue brand is no longer owned by a German company.
2. Puma sporting goods PUMA
There is a story about the origin of Puma: In 1920, the two brothers Rudolf and Adi were born in the small town of Herzolach in Bavaria, Germany. Dassler Shoe Factory was opened on the road, and the business was getting better and better. A few years later, the brothers established their own company and named it "Adidas Shoe Factory".
After World War II, what was unexpected was that the brothers parted ways due to disagreements. Adidas was run by his younger brother, and his elder brother Rudolf set up a separate business and established Puma, which also focused on manufacturing sports products. From then on the two became rivals.
Today, Puma's headquarters is still in Germany, but most of the company's shares belong to the French Kering Group. Kering, formerly known as Paris Printemps Group, mainly deals in luxury goods such as clothing and accessories.
3. Knorr Seasonings Knorr
Knorr Company mainly deals in seasonings, sauces and other foods. In 1838, Carl Heinrich Theodor Knorr founded the company in Heilbronn, Germany. Knorr has changed owners many times.
Today, Knorr belongs to the Unilever Group, which was formed in 1929 by the merger of the Dutch Margarine Unie company and the British Lever Brothers soap company. Headquartered in Rotterdam, Netherlands and London, UK.
4. Braun Electrical Appliances
In Germany, many families use Braun products, including razors, electric kettles, dishwashers, etc.
In 1921, Braun was founded in Kronberg im Taunus. The two sons of founder Max Braun sold the company to the American Gillette Group. In 2005, Braun became a member of the Procter & Gamble Group.
5. Capri Sun beverage
Capri Sun beverage is very popular among children. In 1971, Rudolf Wild developed Capri Sun in Heidelberg. It is currently available in Patents are held in 24 countries. Today, Guobeishuang belongs to the brand of Archer Daniels Midland Company in the United States.
Last year, Guo Beishang also caused a "name change controversy." In order to better compete internationally, the company changed the original name "Capri-Sonne" to "Capri Sun", which changed the German to English.
At that time, many German consumers expressed dissatisfaction with this. Because for many Germans, "Capri-Sonne" is not only a drink, but also a childhood memory. Unfortunately, the name has disappeared now.
6. AEG Home Appliances
AEG was founded in 1883 and is one of the world market leaders in the fields of washing machines and kitchen appliances. The company filed for bankruptcy in 1982, and Daimler Group later acquired AEG.
In 1996, the AEG brand became a subsidiary of the Swedish Elektrolux Group. Electrolux Group is a multinational manufacturer of household appliances, mainly producing household appliances such as refrigerators, washing machines, air conditioners and vacuum cleaners.
7. Erasco Food Erasco
Erasco is a household name in Germany. Erasco’s canned chicken soup and canned vegetable soup can be found on the shelves of almost all major supermarkets. and other canned foods that can be stored for a long time.
The history of Isco can be traced back to 1870, when Charlotte Erasmi founded the company in Lübeck. It was not until 1950 that the brand was officially registered as a trademark and protected by law.
The various canned foods that are widely known to consumers today were only launched by the company in 1968.
In 1996, Esco was sold to American rival Campbell Soup Company. In 2013, Isco returned to the hands of European companies and became a member of the Luxembourg-based CVC Capital Partners investment company.
8. Beck Beer
Beck Beer (Beck) was born in Bremen, Germany in 1873. In 2002, Beck Beer was acquired by a Belgian company. Today, Baker's Beer is a brand owned by the Belgian Anheuser-Busch InBev group.
According to the company, Beck’s beer is brewed in accordance with German beer purity laws and has a long tradition. According to statistics, Baker's beer is now available in more than 100 countries around the world.
9. Pelikan pen Pelikan
Pelikan is a famous fountain pen brand. Originally started in Hannover in 1838, it was sold to the Swiss Condorpart company in 1984.
In 1996, GOODACE Private Limited from Malaysia took over Pelikan AG. Therefore, Pelikan pens are not currently owned by German companies.
10. Uhu glue
Uhu glue with black characters on a yellow background is the most famous glue brand in Germany. The brand was born in 1932. In 1972, Uhu was sold to the British Beecham Group, and in 1994 it became a brand of the Italian Bolton Group. Today, Uhu glue is sold in 125 countries around the world.