A large enterprise company must have a loud and grand company name. Only in this way can we cultivate the backbone of the company and the elites of the enterprise. The company's efficiency is getting better and better, it is getting bigger and bigger, and its strength is getting stronger and stronger. At the end of the day, a good company name will add fuel to the fire. The editor below will introduce to you the ten principles of corporate naming!
Principles of corporate naming 1. Use a common suffix
Many people tend to take it for granted that the company’s network domain name must be removed. .com" or the domain name suffix of the country where it is located is the name of the registered company. If the name you like does not use these suffixes, it is better to come up with a new name instead of just being satisfied with other suffixes such as ".net" or ".info." If possible, it is best to be able to register the same website with three different suffixes at the same time.
Principles for naming a company 2. Provide clues to explain the main business
The name given to the company should clearly explain the business the company is engaged in. It's appropriate to call a landscaping company a "lawn renovation," but the same name doesn't apply to a repair business. The company name should match the characteristics of the business and remind customers of the type of services the company provides.
Principle 3 of corporate naming: catchy, easy to read and easy to remember
Do not use random words and meaningless phrases. Give your company a name that is easy for customers to pronounce and remember. Avoid using abbreviations, which will mean nothing to most people. Nowadays, people are once again favoring a simple and clear style when choosing names for companies or products, and this also results in lower branding costs.
Principle 4 of corporate naming: Simple and clear
The shorter the name, the better, limited to two syllables. Do not use hyphens and other special symbols. Because some algorithms and business directories are organized alphabetically, it's best to choose the name with the first letter first.
Principles of corporate naming 5. Consult potential customers
Come up with several alternative names and consult potential customers, investors and colleagues for their opinions. Don't ask family or friends for advice, as they know too much. Take these names and ask these people to see if they have the effect you want.
Principles of corporate naming 6. Unique and unforgettable
Generally in the business world, this is what we call "stickiness". Almost every company wants to give its company a distinctive name that is simple and easy to remember, yet remains timeless and memorable over time. This is a difficult task because naming trends change frequently and it can be difficult to find timeless names.
Business Naming Principle 7. Make sure the name is usable
This may seem obvious, but naming mistakes can lead to high costs. The company name and Internet domain name should be consistent.
Principles of corporate naming 8. Rich in connotation
Sometimes, companies generally choose names that are meaningless. With weird and unfamiliar words, you run a big risk, so be sure to look up the international meaning of the name. It's not uncommon for companies to feel embarrassed by their new names, some of which have negative or even obscene connotations in other languages.
Principles of corporate naming 9. Don’t tie yourself up
Do not choose names that restrict the company from expanding other businesses or expanding product lines. This means avoiding using geographic locations and specific product names in your company name. If the name contains these specific details, the company's name can confuse customers when it comes to expanding its business into other regions or increasing its product range.
Business naming principles 10. Avoid unusual spellings
When choosing a new name, please use words that are easy for customers to spell. Some founders of new companies plan to try unusual spellings to make their business stand out, using traditional spellings of words and eschewing those fancy words you love to use at cocktail parties.
The naming of a company plays a very important role in the operation of the company. You may question it, but this is a fact. The name follows the company forever, and its influence cannot be summarized in one or two sentences. Clearly, the value of a company name lies in its intangibility, but the intangible is better than the tangible. If you want your company to have a bright future, you must start with the name and choose a good name for the company. It doesn’t need to be anything. It is grand, but it will definitely boost the development of the company and lay a solid foundation for the company's reputation.