1. Age method: The quality of wine is closely related to the year it was brewed and sealed. Using the year or age-related words as the brand name can make consumers know the age of our wine and reflect the wine’s age. The preciousness increases the weight of the brand; 2. Efficacy method: The specialty of medicinal wine and health wine is that it can heal the body. The brand name needs to be related to the efficacy of the product, so that consumers can understand the functions of our products through the brand; 3. Personal name method: Using a person's name as the name of the brand is conducive to communication, because the combination of the person's name and the product is easier for consumers to remember. For drinkers, knowing who the wine maker is can make the drinkers interested in the wine.
1. Age naming method
Many people know that the more expensive the wine, the longer it was brewed and sealed. The age naming method is almost the standard for naming alcohol brands. Using vintage or age-related words as the brand name allows consumers to know how old our wine is, which can reflect the preciousness of the wine. In addition to naming directly with numbers, we also need to use some symbolic words of the era, such as Huali: referring to the era when the People's Republic of China was founded.
2. Efficacy method
Drinking is not only a matter of satisfying appetite, drinking can also heal the body. This is the specialty of medicinal wine and health wine. A brand is the face of a product and its image in the minds of consumers. The brand name needs to be closely related to the efficacy of the product, so that new consumers can understand what our products do through the brand. If the efficacy of wine is used as a brand, consumers will flock to it and try it one after another.
3. Personal name method
Everyone must be familiar with personal names as brand names, such as Tesla, Wang Zhihe, Fan Deng Reading, Wanglaoji, etc. There are many famous brands in these brands. People are very familiar with it. Using a person's name as the name of the brand is conducive to communication, because the combination of the person's name and the product is easier for consumers to remember. For drinkers, knowing who the wine maker is can make the drinkers identify with and be interested in the wine, which will have a more profound impact.
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