Volvo, Lexus, England and finidi, these overseas automobile brands have long been well known. But when they first entered China, their names were not as familiar as they are now. In fact, for various reasons, these brands have changed their Chinese names, and with a long time, their former names have been forgotten by everyone.
Volvo, a luxury brand from northern Europe and Sweden, has brought a luxurious and low-key brand impression to many people with its safe and elegant design. However, it is such a brand that pursues style, but it was transliterated as "rich" when it first entered China.
"Regal" is actually a transliteration of VOLVO, but it may be that Volvo thought the word "Regal" was too superficial, and then changed it to "Volvo". From the present point of view, Volvo's name change is obviously quite successful.
Lexus sales have soared in recent years, and it has become the most concerned luxury brand except BBA. It is precisely because of this that the naming of Lexus's predecessor has been mentioned so far, and many people still call it Lexus.
The renaming of Lexus is mainly the naming system of unified transliteration of Toyota Group, which is mainly reflected in the naming of cars. For example, Camry changed its name to Camry, Corolla changed its name to Prado, and Land Cruiser changed its name to Land Cruiser ... Although the renaming of Lexus is not serious, the renaming of these Toyota cars behind it still feels a little casual and lacks aesthetic feeling.
The reputation of British finidi brand in China has not been too high. Perhaps because of the word "English" in the name, many people initially thought it was a European brand, but it is actually a luxury brand of Nissan Group.
When Britain and finidi entered China in the early days, it was directly named as the English translation of Infinity-Infinity. Although it is the original intention of the brand, the word "Unlimited" has already been registered as a brand trademark by other companies, so it has no choice but to change its name to British finidi.
There are quite a few brands that have been forced to change their names because their trademarks have been registered in advance. Sichuan Automobile Mustang and Ford Mustang, which have been making a lot of noise before, are the best examples. Because Sichuan Automobile Group registered the "Wild Horse" trademark earlier, Ford not only could not continue to use the "Wild Horse" trademark, but was also sued for infringement and compensation for the economic losses of Sichuan Automobile Group.
At present, the official name of Ford Mustang can only be "Mustang" in English, while the Chinese name for filing is "Mastan". In fact, there is no problem in this controversial case. Obviously, the name of "Wild Horse" should be based on the time of registration, not on fame and history, which also reminds other overseas brands.
similarly, the well-known lotus car also encountered such a dilemma. At the time of entering China, the official Chinese name "Lotus" surprised many fans. How did the lotus sports car with high heart become this field?
In fact, as early as the last century, an electrical appliance company in Guangdong had already registered the trademarks of "Lotus" and "Lotus" and they have been in use ever since. However, Lotus obviously didn't take the wrong path of Wild Horse, and directly chose the English transliteration of the brand as the Chinese name.
what kind of car do you think of when it comes to Tuosu Le? Maybe many netizens will think of the old scooter produced by a small workshop. But in fact, this is the company name of the well-known electric vehicle brand Tesla in China.
due to the registered name of Tesla, although Tesla can be used as a trademark, the company name can only be transliterated separately, so "Tuosule" has become the registered name of Tesla. In fact, Xiao Bian wants to say that there are various names for transliteration, but Chinese characters must be chosen ...
With so many brands mentioned, I believe everyone is also an eye-opener. Some brands and models have catchy names, but there must be many unknown allusions hidden behind them. With the continuous emergence of various brands and trademarks, how to name new cars is actually testing the "cultural level" of car companies.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.