The image creation of cattle is inspired by ancient farming civilization. As the oldest friend of mankind, cattle are down-to-earth, hardworking and tenacious, and never give up. The good image of cattle contains the spirit of self-improvement and tenacious struggle of disabled athletes, which is consistent with the spirit of hard work and enterprising of Paralympic athletes and the concept of "transcendence, integration and enjoyment" of Beijing Paralympic Games.
Cow, simple, optimistic and diligent, embodies a positive attitude towards life. The Olympic Games advocates a positive philosophy of life, while the Paralympic Games advocates that physically disabled people have the same competitive rights as healthy people, and this spirit will continue into their lives, strengthen themselves in life, and add strength to social progress.
Cattle is one of the closest animals to human beings. It is friendly, frank and full of affinity. In the long river of world civilization, pastoral is people's yearning and praise for a harmonious life. The image of cattle widely appears in the natural, soothing and poetic pastoral life depicted in literary and artistic works, which reflects people's yearning and hope for the harmonious coexistence between man and nature and embodies the concept of "green Olympics and humanistic Olympics" in Beijing Olympic Games. In addition, in the traditional culture of China, cows also have the meaning of praying for good weather, abundant crops, peace and harmony.
The image of cattle is widely recognized in the world. Cattle are the earliest animals of human beings, such as the frescoes of Lascaux in France and the rock paintings of mountain streams in altamira in Spain. The positive image of cattle is widely recognized internationally. Choosing the most familiar animal image as the mascot of the Paralympic Games is different from the traditional idea of choosing rare animals and has certain innovation.
The image of cattle has won many praises because of its high spiritual fit with the concept of Paralympic Games. However, how to show this image perfectly? Since then, the evaluation team and experts have conducted numerous demonstrations and revisions day and night.
be born
The combination of the concept of cattle and Paralympic Games excited the experts and creative personnel of the jury. It is the next work of experts to show this fit more perfectly. In August, a lovely calf was born. Its name is "Niu Fu Lele".
On June 30th, 2006, the 68th Executive Committee of BOCOG reviewed and approved in principle the design based on cows. The creation and modification of this image has also continued. The design concept of the Paralympic Games mascot is the same as that of the Beijing Olympic Games mascot, which belongs to China and the world. How to express the integration of China characteristics and modernity has become the focus of discussion in the early stage of creation. In order to highlight the characteristics of China, the original design absorbed folk art forms such as paper-cutting, New Year pictures, printmaking and woodcut, but the designed calf was more national than international.
It is not easy to make the original rigid design lively and lovely and give spiritual connotation. In the specific revision process, there are many details to be solved-whether the eyes of the calf are long or short, how to turn the nostrils of the calf, and whether there is a chin? These details are related to whether the design of the calf is concise and representative, and whether it can reflect the culture of China. The process of creative revision embodies the wisdom of all aspects. Jin Shangyi, Chang Shana, Han Meilin and other well-known artists have contributed valuable opinions to the creative modification: narrowing the nostrils and embodying aesthetics; The tail end is designed into a ball shape, which is outstanding and lovely; Adjust the high light spot of the eyes, reflecting the determination and confidence of the eyes. ...
Based on various opinions, Wu Guanying adjusted his design ideas and decided to adopt China folk New Year pictures and prints, combining the characteristics of modern animation modeling, and perfectly combining traditional national style, popular taste and the atmosphere of the times. The ingenious use of print lines and New Year pictures echoes the color system of the Paralympic emblem, making the overall shape of the calf bright and subtle; The use of transitional colors deepens the visual layering, and the integration of cartoon elements also increases the modernity of calves.
In the image design of the calf, the "spiral" on the head is the most characteristic of China. In Wu Guanying's thick manuscript photo album, the blanks beside the side, front, jumping, running, happy, simple and honest, naughty ... are densely marked with revision opinions. Pointing to the "whirlpool" on the calf's forehead, Wu Guanying said cheerfully that this is the most distinctive thing in China. "Xuaner" is a common feature of folk animal painting in China, and it is one of the manifestations of printmaking style. Coupled with the calf with "Xuan Er", it really adds a little cleverness and playfulness.
The design was inspired by the techniques of traditional printmaking and New Year pictures in China. The "whirlpool" on the head not only embodies China's style, but also makes the little guy "full of energy", smart and lovely. This "rotation" has another meaning. It looks like dandelion, and its indomitable and strong character in harsh environment makes it a symbol of disabled people in countless literary works.
The concise and lively design scheme of Mavericks has also brought him other benefits, that is, it is suitable for the development of various materials such as fluff and plastic, and it is suitable for the combination of sports modeling and Paralympic souvenirs. Mascot souvenirs can be made of a single material, or they can be made of different materials in combination with image characteristics. At this point, this little guy already has the characteristics that people like, and is ready to walk into thousands of households.
With a perfect image, of course, there must be a loud name. However, the little guy made a "bull temper" with his beautiful appearance, and it really took a lot of effort to give him a name. Many artists and representatives of disabled people were invited to listen to their opinions, and the advertising elite of Zheng He, the king of fairy tales in China, also made suggestions. First of all, everyone thinks that the calf should be named with overlapping words, because the name of "Fuwa" is overlapping words, and the Paralympic Games also use overlapping words, which can be more close to the people and more easily accepted by children and all parties. Secondly, if there is only a simple overlap, there will be too many names, especially some brand names of children's food, drinks and toys. Everyone agrees that using attributives before overlapping, just like the name of the mascot of the Beijing Olympic Games, "Fuwa Beibei", can minimize the duplicate checking rate and is easy to catchy. As a result, such auspicious names as "Niu Fu Lele", "Xiang Niu Lele" and "Niu Da Qiang Qiang" appeared.
After careful scrutiny of the pronunciations and meanings of a large number of candidate Chinese and English names, "Funiu Lele" and its Chinese pinyin "Niu Fu Lele" were chosen as the Chinese and English names of the mascots of the Beijing 2008 Paralympic Games. This name not only meets the standard in the rate of duplicate checking, but also more easily reflects that the Beijing Olympic Games and the Beijing Paralympic Games are held by the same organizing committee in the connection with Fuwa, which meets the equally wonderful requirements of the two Olympic Games.
worship
On August 28th, 2006, the International Paralympic Games approved "Niu Fu Lele" as the mascot of the Beijing 2008 Paralympic Games. The image and landscape experts of the International Olympic Committee and the International Paralympic Committee spoke highly of it, believing that it embodies the Olympic spirit and the concept of Paralympic Games, has strong affinity and will be recognized and loved by people all over the world.
Sunshine Sanmao —— Mascot of 2007 Shanghai World Special Olympics
The mascot of the 2007 Shanghai World Special Olympics is "Sunshine Sanmao", which is a famous cartoon image of China and has a wide influence at home and abroad. "Sunshine San Mao" explains the connotation of Special Olympics in the new era of building a harmonious society, bathing in sunshine and enjoying happiness. The three selected posters embody the concept and spirit of Special Olympics in different styles.
The image of "Sunshine Sanmao" draws lessons from the modeling elements of "Sanmao" written by the famous cartoonist Mr. Zhang Leping, with a round nose, big eyes, and especially the three elegant hairs that are well known. Sanmao has the personality characteristics of integrity, kindness, self-improvement, intelligence and wit, and has been trying to improve his situation. The newly created mascot "Sunshine Sanmao" appeared with a new look. He is the three hairs of sunshine, the three hairs of happiness and the three hairs of harmony with the times. The World Special Olympics is held in Shanghai. The image of "Sanmao" has strong regional characteristics, and its humorous and frank nature can also bring joy to Special Olympics athletes and participants.
Sanmao appeared.
"Sunshine Sanmao" wore a yellow vest, red shorts, a pair of big blue shoes, her left hand rested on her hips, her right hand gave a thumbs-up and grinned proudly.
"Sunshine Sanmao" also has a nice English name-"Sunshine Baby", which means "Sunshine Beibei".
According to the introduction of the Organizing Committee of the 2007 Special Olympics World Summer Games, the mascot solicitation activity started in June 2006 and ended on1October 30th of that year, and * * * received a total of 525 entries. The contributors are both professional artists and students from special education schools in various districts and counties in Shanghai. After layers of selection, this work based on the famous comic image-Sanmao was finally selected.
"Sanmao" freshmen
The designer of "Sunshine Sanmao" is Sun of Xinmin Evening News. He said that the birth of "Sunshine Sanmao" was full of twists and turns. "Although my works" Kung Fu Kid Yang Yang "and" Water Demon Lingling "submitted at that time were not selected in the end, the judges thought it was not bad. Later, I decided to learn the image of Sanmao, and I felt suddenly enlightened. "
Sanmao, a household name in China, was born in 1930s. In the works of Zhang Leping, a famous cartoonist, Sanmao, a naughty boy, joined the army and wandered about. Later, he was reborn, learning from Lei Feng, loving science and taking part in sports. He strives to improve his situation, and his optimistic and positive personality is consistent with the theme of "You can do what you want" in this Special Olympics.
Zhang, the youngest son of Zhang Leping, said that the whole family agreed that the cartoon image created by his father would be used for the Special Olympics for free.
But compared with Zhang Leping's "San Mao", the shape of "Sunshine San Mao" is more dynamic. His eyebrows are no longer upside down, his mouth is smiling, and his face is round and full of vitality.