when choosing a domain name, we must first follow two basic principles.
1. The domain name should be concise and easy to remember, and easy to enter
This is the most important factor to judge the quality of the domain name. A good domain name should be short and smooth, easy to remember, and it is best for people to remember it at a glance, and the pronunciation should be clear when reading, which will not lead to spelling mistakes. In addition, domain name selection should also avoid homonyms.
2. Domain names should have certain connotations and meanings
Using words or phrases with certain meanings and connotations as domain names is not only memorable, but also helpful to realize the marketing objectives of enterprises. For example, the name of the enterprise, product name, trademark name, brand name, etc. are all good choices, so that the online marketing objectives and non-online marketing objectives of the enterprise can be consistent.