A brand can quickly leave a mark on consumers' minds. Besides the quality of the product itself, a well-understood and cultivated brand name can often get twice the result with half the effort. Hammer technology has been struggling for so many years, not to mention whether it has made money, and the brand has already started. This name is not an ordinary company name, but a key point to attract consumers' attention. If it must be changed, it must not affect the current brand attention of Hammer Technology.
Luo Yonghao later said with emotion, "Never give a name hastily. Starting a business and giving a brand a name is essentially a very serious matter. " He also said in a self-deprecating tone that naming his mobile phone brand "Hammer" is basically a stupid suicide. Luo Yonghao posted the recruitment notice of "Hammer Technology Chengdu Company Recruiting Talents" on his personal official WeChat account, saying that he would recruit many positions including software engineer and software product manager in Chengdu. However, because "Hammer" expressed a negative and disdainful attitude in Sichuan dialect, the recruitment of Hammer Technology in Chengdu caused many Sichuan netizens to vomit.
Luo Yonghao named his mobile phone a hammer because someone said that Luo Yonghao was famous for smashing refrigerators at Siemens headquarters, so he thought he was destined to be a hammer, so he called it a hammer.