In the current environment of consumption upgrading, industry trends are constantly changing, and the restructuring and upgrading of maternal and infant brands have given practitioners in the maternal and infant industry unprecedented challenges and opportunities. I Know Baby, a cutting-edge brand of warm diapers, relies on differentiated brand positioning, key product strategies and experiential marketing models to quickly break out among thousands of similar brands, accurately attract Chinese mothers, and constantly refresh industry perceptions. , becoming a dark horse in the domestic maternal and infant industry.
Taking advantage of the rapid development of the maternal and infant industry, China’s innovative and entrepreneurial atmosphere and complete manufacturing industry chain, I Know Baby has strived for excellence in products, services, and channels, and quickly developed from a start-up brand to a sales A large industry with a nationwide network and suppliers all over the world. Up to now, I understand baby has opened more than 3,000 offline physical stores and more than 200 medical care channels. Based on the understanding of the traditional manufacturing industry system, coupled with good business sense and thinking ability, I understand that Baobao quickly opened up the four thinking systems of "product thinking system, channel thinking system, supply chain thinking system, and brand thinking system" development logic, thus quickly building a relatively complete modern manufacturing development strategy for I understand baby.
The first is the creation of the product system. I Understand Baby chooses diapers as its core category, adheres to the product development policy of "technological innovation, experience care", conducts product design based on in-depth research on baby's psychological behavior and parent-child relationship, adheres to safety, purity and no additives, and pays attention to raw materials, processes, production environment, Quality control is carried out at all levels, and each product has passed the rigorous test of 541 inspection procedures. We have successfully developed lightweight 2.0 "Sure and Soft" high-end diapers. The product quality has been loved and praised by the majority of mothers. Tang Yao, co-founder of IKnowbaobao, said, “We have increased investment in scientific research to improve user experience, built a million-level applied experimental research center, and established a professional senior R&D team to focus on the independently developed ninth-generation chip. The core patented technology is the first in the industry to launch a unique ultra-soft and ultra-thin core formula to achieve a three-dimensional improvement in product value.” The second step is to formulate a channel strategy. The multi-channel model helps reduce channel risks, maximize connections and touch points with users, and collect user data and feedback. As a brand that started with physical stores, it currently has more than 3,000 store teams that are passionately active in various terminal markets, forming misaligned competition with social e-commerce. The third is the supply chain system. I Know Baby insists on safety, purity and no additives, insists on using the best and highest quality raw materials, and has formed strategic cooperation with Fortune 500 companies such as Sumitomo, Sandaya, 3M, Henkel and other domestic outstanding companies to ensure the high efficiency of the supply system. Controllability. The fourth is brand strategy. I understand baby has been involved in brand awareness from the early stage of the company, and the brand positioning, design, marketing, communication and other dimensions. With I understand baby as the core brand of the enterprise, we will create a warm Chinese maternal and infant brand recognized by consumers.
In the next three years, I understand baby has formulated more specific development strategies and goals. Zheng Wei, co-founder of I understand baby brand, said that we will use product innovation as the engine to increase investment in independent brand scientific research. , use its own development advantages to carry out creative combination exploration, enhance international competitiveness, and at the same time join hands with more partners to jointly make China's maternal and infant industry bigger and stronger.
Ranking of the world's top ten baby products brands 1. Johnson & Johnson 2. Goodbaby 3. Pigeon 4. Combi 5. Huggies 6. Pampers 7. Little Angel 8. Beingmate 9. Mommy's Baby 10 .Beibeijia
In the current environment of consumption upgrading, the industry trends are constantly changing, and the restructuring and upgrading of maternal and infant brands have given practitioners in the maternal and infant industry unprecedented challenges and opportunities.
I Know Baby, a warm new brand of diapers. With its differentiated brand positioning, key product strategy and experiential marketing model, it quickly broke out among thousands of similar brands and accurately attracted fans of China Baobao. Ma, constantly refreshing the industry's perception, has become a dark horse in the domestic maternal and infant industry.
Taking advantage of the rapid development of the maternal and infant industry, China’s innovation and entrepreneurship atmosphere and complete manufacturing industry chain, I Know Baby has strived for excellence in products, services and channels, and quickly developed a sales brand from a start-up brand A large industry with a nationwide network and suppliers all over the world.
As of now, I Know Baby has deployed more than 3,000 offline physical stores and settled in more than 200 medical and health care channels.
Based on the understanding of the traditional manufacturing industry system, coupled with good business sense and thinking ability, I understand that Baobao quickly got through the "product thinking system, channel thinking system, supply chain thinking system, brand thinking The development logic of the four thinking systems of "system" has quickly constructed a relatively complete modern manufacturing development strategy for I understand baby.
The first is the creation of the product system.
I understand baby chooses diapers as the core category, adheres to the product development policy of "technological innovation and experience care", conducts product design based on in-depth research on baby psychological behavior and parent-child relationship, insists on safety, purity and no additives, and Raw materials, processes, production environment, and quality control are checked at all levels. Each product has passed the rigorous test of 541 inspection procedures. We have successfully developed lightweight 2.0 "Sure and Soft" high-end diapers. The product quality has been loved and praised by the majority of mothers. .
Tang Yao, co-founder of IKnowbaby brand, said, “We have increased investment in scientific research to improve user experience, built a million-level applied experimental research center, and established a professional senior R&D team to focus on The independently developed ninth-generation patented core technology is the first in the industry to launch a unique ultra-soft and ultra-thin core formula to achieve a three-dimensional improvement in product value.
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The second step is to formulate channels. strategy.
The multi-channel model helps reduce channel risks, maximize connections and touch points with users, and collect user data and feedback.
As a brand that started with physical stores, it currently has more than 3,000 store teams, passionately active in various terminal markets, forming misaligned competition with social e-commerce.
The third is the supply chain system.
I Know Baby insists on safety, purity and no additives, insists on using the best and highest quality raw materials, and has formed strategic cooperation with Sumitomo, Sandaya, 3M, Henkel and other Fortune 500 companies and domestic outstanding companies to ensure High efficiency and controllability of the supply system.
The fourth is brand strategy.
I understand baby has been running through the brand awareness from the early stage of the company, and the brand positioning, design, marketing, communication and other dimensions. With I understand baby as the core brand of the enterprise, we will create a warm China recognized by consumers. Maternity and baby brand.
In the next three years, I understand baby has formulated more specific development strategies and goals. Zheng Wei, co-founder of I understand baby brand, said that we will use product innovation as the engine to increase investment in independent brand scientific research. , use its own development advantages to carry out creative combination exploration, enhance international competitiveness, and at the same time join hands with more partners to jointly make China's maternal and infant industry bigger and stronger.
Ranking of the world’s top ten baby products brands 1. Johnson & Johnson 2. Goodbaby 3. Pigeon 4. Combi 5. Huggies 6. Pampers 7. Little Angel 8. Beingmate 9. Mommy’s Baby 10 .Beibeijia
Aiqin, Aiyingdao, Mengbeishu, Aiyingshi, and Yingzhidao are all good mother and baby store brands. 1. "Aiqin" is a subsidiary of Huaen Investment, targeting small and medium-sized investors. A national chain franchise brand of maternity, infant and children's products, started in 1999.
The company has developed from the original DM catalog direct investment model to a super one-stop mother and baby shopping chain store integrating "early education, photography, naming, swimming, playgrounds, value-added services, and postpartum care". 1N mode.
2. Infant Island was founded in 1998. It is a well-known children's department store chain and is committed to providing mothers and babies with a variety of high-quality food/daily necessities/toys/clothing, etc., for pregnant women and infants. One-stop shopping mall.
Aiyingdao children's department store chain was founded in 1998. It is mainly engaged in the retail business of maternity, infant and children's products. It is a children's department store chain enterprise.
3. Mengbeishu was founded in 1995. The company started as a wholesale agent for maternal and infant products.
Now we are expanding investment promotion nationwide, including regional exclusive agents and single store franchises.
Six intelligent warehouses and sorting centers with an area of ??more than 100,000 square meters have been built across the country to ensure the lowest price and stability of supply in the market.
More than 2,000 tertiary pediatric experts across the country have settled on the Mengbeishu parenting platform, greatly increasing the stickiness of members by sharing professional parenting knowledge.
4. Baby Friendly Room was established in May 1997. After 15 years of development, it has become one of the largest maternal and infant product sales and service organizations in China.
Baby Friendly Room is a company that combines catalog sales, e-commerce, and store sales.
Baby Baby Room is a professional company that provides high-quality maternal and infant products and services to families with infants and young children from pre-pregnancy to 6 years old. Its products include infant milk products, diapers, feeding supplies, toys, and infant clothing. , toiletries, maternity products, books, audio and video and other dozens of categories, with more than 10,000 products sold.
5. Yingzhidao: Founded in 1999, it is a large-scale maternal and infant chain brand in Jiangsu and Zhejiang, a convenience chain enterprise for parents and children aged 0-6, and a large supplier of maternal and infant products.
Yingzhidao is a local maternal and infant retail brand in Suzhou. Founded in 1999, it is a national franchise of maternal and infant chains, independent brand production and sales, online shopping mall, comprehensive childcare services, brand agency and A maternal and infant service brand that integrates membership services; covering products and services for pregnant women and babies aged 0-6.