Understand the eight types of mini programs and which industries are suitable for mini programs

1 E-commerce mini program

E-commerce mini program is the largest type of mini program now. Because of the functions of WeChat payment, order filling, and product loading and unloading, users can directly conduct transactions and purchases through the mini program without jumping to the APP. As a supplementary product of e-commerce, e-commerce mini programs can allow users to reduce decision-making time and complete purchases faster. Although it is a mini program that focuses on lightweight services, the WeChat customer service function still exists, and users can ask questions if they want. .

2 Hotel Reservation Mini Program

Hotel Reservation Mini Program is becoming more and more popular, on the one hand because of the high platform rates, and on the other hand because the WeChat Mini Program is so convenient for payment . The navigation function and reservation function are very mature, not to mention the payment function. If you want to book a hotel, you can book a hotel without even switching APP. Moreover, if the hotel booking applet is used in conjunction with the official website, it can strengthen the user's impression of the brand and make it easier to increase the user's awareness of the brand. Whether it is a hotel or a B&B, it is necessary to have your own official website and mini program.

3 Online ordering app

What is the most embarrassing thing about ordering food in a restaurant? Of course, the waiters are busy, or the ordering machine is not enough. At this time, the online ordering applet is very powerful. Open the mini program and place your own order. You can also note the table number and taste. The price of the meal has been calculated when you place the order. You can pay directly if you want. AA or treat are also relatively open and transparent. And you don’t need to download any APP, just close it when you’re done using it and open it again next time you want to use it. It does not occupy memory and does not harass users. This user experience is really great, so many restaurants have chosen to develop their own online ordering applets.

4 Service Reservation Mini Program

Service reservation is also a popular mini program category recently. Generally speaking, they display their store address, service content, and can book service time and projects. You can choose to make your own mini programs for beauty salons, manicures and massages, housekeeping, and moving express delivery. Transparent charging and easy use are also the biggest advantages of the service booking applet. As more and more companies try to solve the pain points of the "last mile", "nearby mini programs" are already the solution.

5 Online Ticket Booking Mini Programs

Ticketing mini programs for online booking of tickets for concerts, art exhibitions, etc. have also become quite popular recently. Both individuals and ticketing companies can do this type of small program. Users can order, purchase and check tickets through WeChat.

6 Article Information Category

Judging from the results of the game between Apple and the WeChat official account, the WeChat official account chose to compromise and canceled the WeChat tip button on the iOS side. Self-media people choose to add payment QR codes as a supplement. However, smarter self-media people have chosen to build their own mini-programs. Article information mini-programs can synchronize the content of WeChat official accounts, and whether it is an iPhone or an Android phone, you can still reward directly, skipping Apple's rules. The experience is also very fast. This is probably an important reason why mini programs are so popular in the self-media circle.

7 Enterprise Display

Enterprise display mini-programs are also very popular now, and are equivalent to a company’s official website mini-program. Although today's official websites can be adaptive, in fact, small programs are not needed. However, because mini programs are not allowed to be renamed, companies and enterprises that care about their own brands will choose to register their own mini programs to avoid being maliciously registered by their peers. Moreover, the demand of these companies is not for user consumption, but for brand promotion, so naturally, their mini programs will choose to display their own website content.

8 Interactive function class