The following summarizes 7 types of good names based on the attributes of Douyin platform’s large traffic and wide audience.
1. Learning and growth type
Facing the ever-changing economic and social environment, many people have the need to continuously improve themselves, and everyone hopes to learn and grow in various ways. Although the content on Douyin platform is mainly entertainment content, you will find that more and more knowledge and teaching videos are emerging. This is a trend that you should seize.
For example, with names such as “Workplace Training Camp”, “Eloquence Trainer”, “Learn English with Dabai”, “Progress a little bit every day”, people will know at a glance that this type of account is related to certain skills or learning and growth. Related. Therefore, such names can easily attract people who are eager to learn and improve themselves to follow the corresponding account.
2. Specific group of people
The purpose of most people operating Douyin is not only to build a personal brand, but also to prepare for later sales, advertising and making money, so Attracting a specific demographic is key. For example, with names such as "Decoration Guerrillas", "Life Aestheticians", "Literary Youth League" and "Dog Club", people can easily know which fields the corresponding account is related to and what aspects its content is about.
For example, the "Decoration Guerrilla" account shows the effect of finely decorated houses in the video. If it becomes a big player in the industry in the future, it can advertise the decoration business, or directly recruit decoration owners. Order.
3. Professional nickname type
Professional nickname consists of professional name and personified words, which can make users feel that this Douyin account seems to be a real person. For example, for names such as "Senior Copywriter Tang Xiaotian", "Graphic Design Fairy", "Food Experience Xiaomei", "Express Delivery Daniel Wu" and other names, people can know their corresponding occupations at a glance, and "Little Fairy" and "Xiaomei" "" and other titles can easily make people feel friendly.
4. Opinion leader type
Opinion leaders are people who are relatively authoritative in a certain field. For example, names such as "What do you think about the stock market?" "What you have to say about finance and economics" and "Let me tell you about advertising" can show the professionalism of the account in a certain field. If combined with professional content output, the account can appear more professional. Professionalism is more helpful to users.
5. Selected encyclopedia type
The name contains words such as "selected" and "encyclopedia", which can give users a sense of wide coverage, and this formulation is also convenient Audience memory. Examples of such names include Funny Selection, Jokes Collection, Small-Cost Entrepreneurship Guide, Workplace Essentials Selection, etc.
6. Time tag type
Today’s headlines, ten o’clock reading, bedtime stories, workplace breakfast and other names all reflect a clear time period, so that users can Choose according to your needs.
7. Call-to-action type
For example, names such as "Learn a word before going to bed", "Lose to 90 pounds together", "Learn a dish every day" can easily attract the corresponding fields. of users. If the corresponding content can prompt users to take action, users will have a strong sense of dependence on the account.