naming names has always been a matter worthy of our careful consideration. No matter the names of people, companies or buildings are the same. Although we can't just choose from the names of residential areas, if both residential areas are better, we will compare the names when we are hesitant. Nowadays, many names in the community will have a house or a city. So what's the difference between the name of the community and the city? What should we pay attention to when naming a community?
What's the difference between the name of a community and the city?
There is no correlation between the name of a community and the level of the community. This is just the real estate developers' naming of their own properties. In fact, there are many general terms for real estate, which are divided into counties, capitals and townships according to regions; Noble houses, families, houses, etc.; There are villas and apartments by function. Among these words, developers still prefer the traditional city, garden, public and government. Both elegant temperament, but also point out the use of housing, kill two birds with one stone.
from? City? Judging from the utilization rate of riding the dust, developers with rich experience have found out everyone's preferences. Is Beijing a big city? Is Luoyang city grand? In ancient times, people liked to use the city to express the political, economic and cultural center. When it was used in real estate, they instantly felt that the real estate was in the center and the facilities were perfect. In the same way,? Fu? It can be associated with noble and authoritative organizations or places such as mansions, palaces and government offices. Living here, of course, my status has also improved. I no longer look at other people's faces and make my own decisions. Why isn't such a property exciting?
what should be paid attention to when naming a community
First, it is easy to read and remember, with strong communication
An expert once made a survey on brand communication, and the survey results showed that the number of words in a brand name has a certain influence on brand cognition. The brand name with 4-6 words has a higher average recognition, while the brand name with more than 6 words has a lower average recognition, so it can be seen that the fewer words, the easier it is to remember.
In this society with excessive information dissemination, in order to make the brand remembered by consumers, the first thing is that the brand name should be easy for consumers to read and recognize: on the one hand, the name should be concise, the text should be short, and the pronunciation should be smooth, in line with the law of leveling; On the other hand, the name should have a unique personality and avoid being confused with the names of other brands.
II. Reflecting the core positioning of the market
The naming of residential areas is an important link in real estate marketing. How to get a good name for the building and promote the sales of the project? First of all, the name of the building must be consistent with the positioning of the project, the positioning of the target customer group and the properties of the building, otherwise it will bring unnecessary trouble to the sales of the project.
Third, the name should be healthy and upward
The name of the community must be healthy and upward in content, in line with social ethics. Good advertising language for real estate can not only express the cultural connotation of advertising companies and real estate developers, but also reflect the traditional connotation, correctly guide the healthy consumption of the public, and contribute to the promotion of social thought and atmosphere.
Fourth, we should advocate a new way of life
A good real estate name is not only rich in profound cultural background, but also has certain aesthetic value and guiding role for future life.
what's the difference between the name of a residential district and that of a city? What should we pay attention to when naming a community? Although the name is not very relevant to the level of the community, it can be seen from the above that the naming of the community is really a very meaningful thing. It not only represents a name, but also represents the strength of the real estate, which will also give people infinite reverie. The most important thing is that it will affect the later sales.