The first core, choose
You will find that the products blown by the media bosses and the teachers you shout are actually like that. There is no technology at all, just right, but the reason is clear. You just can't do it well. What is the reason? Mentality, persistence, understanding, and the overall quality of online stores.
First of all, Market Weekly
This is a weather vane, the reference meaning is greater than the actual meaning, but the weather vane has the function of a weather vane. Different sites have different reports, including some category recommendations, specific product recommendations and trend forecasts. If you want to be a good online shop, you can't ignore this.
Second, learn new stores.
A shop that has just been out for a few days, weeks, or a month or two definitely has your reference significance, such as which goods are out of stock and hot, and you can follow up while it is hot. Many people give me feedback that they will not find a new store. Is there any simple and convenient way? Yes, you can have data software if you spend money, but whoever uses it knows that the data inside is inaccurate and imperfect, so you can refer to it. There is another stupid way, that is, look more and search more, spend more time and effort, and look at more goods, which will do you no harm.
Third, visit more old shops.
The reason why the old shop is old is not to focus on the age, but the point is that people are still doing it, not dying, living well, that is, people live well. Do you think you will go with something new?
Don't think this method is vulgar and not too tall. Let me tell you something. When you make it a big sale, you will eventually realize that what I said means that there is no skill in choosing products, and the pure experience is the same. If you have nothing to do, go to shrimp skin to find goods and learn from others. There is no harm, which is of great significance to the cultivation of eyes.
Fourth, chasing holidays.
Are there many holidays corresponding to each site of shrimp skin? There is a table you can have a look at. How to choose the products corresponding to each festival? Can you consider whether the next Children's Day, Father's Day and Valentine's Day are all aimed at selecting products from the beginning?
Fifth, regional countries.
There are many shrimp skin websites. In the regions or countries corresponding to these sites, historical and cultural genes will definitely affect the choice of some products, right?
In modern times, the Philippines was greatly influenced by European and American cultures, especially American culture. You can refer to beauty cosmetics and clothing. Taiwan Province province is seriously affected by Japanese and Korean winds; Those Southeast Asian countries in Malaysia like small household appliances, because their development is the same as when we first developed e-commerce more than ten years ago. Think about what you loved about online shopping. Japan, South Korea, Europe and America can't afford it, but good quality and cheap domestic products are always ok, right?
Sixth, find a new style.
The supply network only looks for new models. How to judge this new model? You only need to search for the same model to find the goods. As long as you remember that there are few products sold online in China, it means that they have just come out, and 100% is sure that no one has made or made very little shrimp skin. Can we grab a hole first?
Just a reminder, this product is not easy to find, but it is worth finding one every day.
Seventh, data software.
There are free and paid, especially some plug-ins. No charge. If you use plug-ins to find that video, what you have learned should have some results, right?
Eighth, sell your own shop.
Don't neglect yourself. When a product in your store is a little explosive, can you think of using this product you exploded to explode the existing product or the new product together? For example, if a man's small suit in your shop bursts, you have to think of draining other products, find some pants, shoes and underwear that match this small suit, and make a combination to buy it, which will have an effect.
The second core is operation.
Operational optimization is a physical activity, and 99% of small white people can't even start. How to treat the optimization of the title? How do you think the details page can be optimized? How do you think the main picture is optimized? How do you optimize keywords? What do you say about affiliate sales? You can't say anything. How can you open a shop here?
Take a children's wear category in Taiwan Province Province as an example, and briefly explain how to optimize it. No matter what category you do, you can't go wrong in this direction. No one will tell you these things for free online.
1 price optimization: there is a problem that must be kept at the bottom line. After a month and a half in the new store, the price of the goods collected should not be too high. No weight is bad for the new store. The price of the goods received is mainly that the new store will not be in 40 yuan for one to two months, which is too high to sell. In the future, you can charge a little higher customer unit price.
Besides, I'll give you a formula for pricing. Total cost = collection price+freight forwarder RMB 3 yuan+first trip expenses borne by cross-border sellers NT$ 25 yuan+6% commission of transaction amount +2% transaction expenses.
In the end, our actual selling price-total cost is profit. However, in the first month, it is enough to keep the profit within 15%. In addition, after all goods are uploaded to the backstage of the store, they must be discounted in the backstage of the store, and the discount will be displayed on the front-end customer browsing page, otherwise the price cannot be changed in the future.
2. Main picture optimization: First, the main picture plays a role of drainage when the goods are recommended to the browsing page, prompting buyers to click to view the list and sell children-related goods, paying special attention to the expression of the first picture of the main picture, following a principle: the main picture has models+expressions of colors and styles >; There is also the expression of color and style of model.
If the product has a video, it can be placed in the first position of the main picture. You can go to Pinduoduo and Taobao to find it. Basically, there are. You can save it on your computer with 360 browser, and upload it directly in the background of the store after saving. The main picture of simplified Chinese characters is optimized into traditional Chinese characters. At the end of the main picture, there is a product size table, which is available on the item details page of the source website. For the category you make, see if it is standard or non-standard. Different products have different directions for the optimization of the main map.
Title optimization: Take our children's wear category as an example, and sort out keywords, hot search words, adjectives and modifiers for different small categories of goods for future use.
For example, skirts, descriptive words/adjectives are: cartoon, joker, cute, princess, fashion, western style, small fresh, Han Feng ... These words are literary descriptions and modifications of skirts.
Feature/attribute words: pleated, breathable, mesh, pure cotton, floral, suspender, short sleeve, long sleeve, sleeveless, long skirt, short skirt ... These words are accurate descriptions of the specific functional style of skirts.
The composition of keywords includes specific commodity words+adjectives+characteristic words, and individual commodity words are called keywords, such as skirts, dresses and dresses;
Commodity words+adjectives are derivatives, such as lovely princess skirts; Commodity words+adjectives+attribute words are called long tail words, such as gauze breathable, cute fluffy skirt. A title should include the color and style of goods, big words, derivatives and long tail words. This title is a complete title. Because of the simple big words, the search competition pressure is great, so it is necessary to match derivative words and long tail words to make the product search as high as possible.
Where can I find these words? In the back-office business analysis of the store, we can learn from looking for hot sales, hot sales and keywords. In the background of the store, in the shopee advertisement, you can create a search advertisement, then select one of the products, click on the hot words below, and the hot words will be recommended, and the countdown can be counted down.
4 details page optimization: the purpose of the details page is to let buyers who come to your store know more about your products. The details page of shrimp skin is very simple, and it is all text. How to retain customers through limited words?
Why do many people have high commodity bounce rate and low conversion rate? It is very important that the customer has no reason to place an order if the details page is not done well, understand? For children's clothes or children's products, parents buy them for their children, but what do parents care most about?
Therefore, for children's wear, one item should be added to the details page to convince customers, improve the conversion rate and reduce the bounce rate. Warm explanations (this word is just a casual word, so that customers can see and feel that you are thinking of them), such as skirts:
1. What is the material of this skirt? It's very soft, skin-friendly, absorbent and breathable ... it's very comfortable for babies to wear.
2. What style is this skirt? It is very popular at present. You can buy it in any combination in our store (related sales can be made here), so that our baby is called the brightest star among many babies.
3. Where does this skirt fit? For example, parties, children playing together, birthday dinners, outdoor play, etc., are all specially designed for the physical development of Asian babies, so that babies can wear fashionable and comfortable clothes and have fun.
4. Washing method.
A text version of the size table should also be added to the details page.
Tag words should be added at the bottom of the details page, which is very important for search and weight. The format of tag words is the basic product link optimization, and then it includes many factors such as advertising, activity matching, after-sales problem handling and so on.