There are many factors to consider when naming a company. I hope the following content will be helpful to you. If you need detailed answers, you can also search and consult us.
Company naming
1. Consider being able to register. If the name you don’t want can’t be registered, it will be a waste of time; Shanghai company registration naming, Beijing company registration naming, Zhejiang company registration Naming is quite difficult!
2. Every industry has five elements; the five elements in the name can complement each other, and the business will naturally go smoothly, and the five elements will flow. Whether it is a corporate brand name or a personal brand, whether it is in Chinese or English, it all has mathematical and symbolic meanings. They all have the four laws of generation, restraint, restraint, and transformation described by Taoism. The key is whether words flow between words.
3. Numerology is the root cause. The five elements of the company name or brand name must be the same as the numerology of the person in charge of the company. If they are different, the company will have difficulty operating and making profits. If the five elements of the font size are opposite to the numerology of the legal person, there will be dangers. The decline of the rich, the collapse of emerging companies, and the difficulties of large companies are all related to this. The corporate logo is terrible. A triangle is called a sharp angle in Feng Shui, and a straight line running through a logo is a heart-through symbol. Using a sharp-shaped logo undoubtedly artificially adds a sharp angle to the company. The bad imagery makes the development of the company unstable and affects the competitiveness of the company. Something will go wrong.
4. Every word should be mutually reinforcing. Each character has five elements. The best choice is to use the characters in the front to produce the characters in the back, and the development will become smoother and smoother.
5. Selection of industry colors. For example, if the real estate industry is earth, the suitable color is yellow, fire is earth, and red is also suitable.
6. The hexagram has a bad name. Whether they are Chinese characters or English characters, they all have their mathematical and symbolic meanings. The image cannot be missing.
7. Brand integrated communication. a, advertising media strategy; b, market vividness; c, public relations activities; d, soft publicity; e, relationship marketing.
Eight, font cathode. Fonts are divided into two levels: dominant and recessive. The appearance of auspiciousness is not enough. It needs to be broken down and analyzed to achieve both internal and external improvements.
9. Brand strategic planning. Multi-brand strategy, single-brand strategy, endorsement brand strategy, sub-brand strategy, different stages and different sizes of companies will have different models.
10. Brand positioning. Four steps: a. Analyze the industry environment; b. Find differentiating concepts; c. Find support points; d. Disseminate and apply. Brand identity. a, concise and clear; b, rich in connotation; c, strong visual impact; d, with the personality of the times; e, with cultural connotation