The straightforward name of the store hits the nail on the head on the contents of the goods it manages, such as tobacco and alcohol monopoly and high-end clothing. A thousand stores are on the same side, lacking characteristics, but also simple and direct, which makes people clear at a glance and facilitates customers to have clear goals.
1 should be avoided. The meaning is obscure and too profound for others to understand. 2. Unlucky means the taboo of enterprise name. 3. Names of obscure words. 4. Multi-tone words, at least to ensure that others can determine their own pronunciation, so as to avoid mispronouncing. 5. Similarity and approximation.