Small shops require small investment and quick results. Nowadays, no matter which industry you are in, there are many commercial shops on the street. It can be said that the eight immortals cross the sea and show their magical powers! However, looking at the dazzling variety of small shops, the shop names generally have tacky font sizes, shallow artistic conceptions, mutual similarities, poor word-of-mouth communication effects, and unclear consumption characteristics. Therefore, to open a small shop well, you must not only pay attention to product quality and In addition to the level of service, your store name should also have certain cultural connotations and publicity effects, so as to achieve the purpose of being astonishing if you don't have a "name"!
① Easy to understand
Small shops generally face public consumer groups such as community residents and passers-by, so when naming, try to be easy to understand and avoid being literal. For example, some bosses think that they are in the metal business, so they add the word "Xin" to their names, while those in the timber business add the word "Mao". For those who are in the business of luck, they add the word "Feng" to their names. "Feng" is written in traditional Chinese characters. In this way, even if you do well in terms of service quality and other aspects, because many customers cannot easily recognize your store name, it affects the spread of word-of-mouth among consumers and fails to effectively publicize to other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar.
② Catchy
The name of the store must be loud, catchy, and easy to remember, so that it can be easily spread. To achieve this, we must not only pay attention to the charm and smoothness of the language , but also to grasp the psychological and spiritual needs of consumers. Any name that can resonate with customers' psychology is generally easy for customers to remember and willing to spread, especially some that are more humorous and have profound connotations. name. For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.
③ Should have consumption characteristics
The name of a small shop cannot be ambiguous. It must not only be easy to understand and catchy, but more importantly, it must also reflect the characteristics of the small shop. Consumption characteristics, including business items, business style, etc. For example, the name of a lighting store should let customers know that you sell lamps as soon as they see the name of the store. If you choose "Hero Lamps", it will not be as effective as "Brilliant Lamps" or "Bright Lamps", because "Brilliant" and "Brilliant Lamps" are not as effective as "Brilliant Lamps". "Bright" can easily make customers associate with "light", but "hero" is not necessarily the case! Therefore, the name of the store must be combined with the items you operate and serve and the consumer groups you face, and cannot be called casually.
④ Should be rich in cultural connotation
A product name must have rich and profound cultural connotation, and small stores are no exception! Only in this way can the quality level of the store owner be reflected, and customers can easily accept it. Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and appear rather tacky! There are countless "Erwazi Restaurant" and "Xiao Li Clothing Store". When giving cultural connotations to store names, we must consider many aspects and angles, such as historical and cultural origins, product characteristics, etc., such as the "freshness" of a flower shop, the "fragrance" of a restaurant, and the "beauty" of a clothing store. They are all places where we explore cultural connotations. For example, the name "Hanmo Tang" that sells stationery and the "Old Tea Guest" who runs a tea shop can reflect a certain cultural heritage.
⑤ Must adapt to local customs and customs
China has a vast land and abundant resources, but also has different customs and customs! Therefore, when choosing a store name, you must carefully understand and fully consider the local history, geography, customs and other factors. Otherwise, if your name is slightly careless, it will not only fail to stimulate customer demand, but will also have a negative impact. I remember that someone once opened a restaurant named "Wei Zhong Wei Pork Fresh Buns", but the business was sluggish. The reason was that he did not know that there were a large number of Hui residents living nearby, and many Hui residents did not like to eat pork, which affected the business. Therefore, to choose a good store name, you must carefully weigh the local customs and customs factors.
⑥ The name of the store should be consistent with the actual name
The name of the store should be consistent with the actual name, which refers to three factors. First, it must be consistent with your business project. For example, if you are selling clothing, shop, but to others it sounds like a barber shop; secondly, it must be consistent with your business strength. Nowadays, many bosses are a bit too domineering in their shop names, and some are even exaggerated, such as "XX No. 1 shop" , "XX authentic store" and so on, which makes customers feel that the name is a bit empty. In addition, the store name must be considered based on the actual situation of the local consumer market, such as competitive environment, spending power and other factors.
⑦ Avoid similarities
Due to the limited cultural level of many store owners in the industry, many followers have been created. As soon as the hot pot restaurant made money, he immediately opened a hot pot restaurant. He also imitated others in naming the stores. Some even directly stole other people's store names. The names of many stores on the street tended to be the same and similar to each other. ! Take the barber shop as an example: if others name it "Charming Hair Salon", he will name it "Beautiful Hair Salon"; if others name it "Youth Hair Salon", he will name it "Delicate Hair Salon". There is nothing innovative at all. Therefore, the store name must have its own unique personality and connotation in order to effectively attract customers' attention.
You can also click on the official customer service website at the bottom to name your baby. Giving a child a good name is not as good as giving a child a thousand pieces of gold. Many parents have paid attention to us. We will name the baby according to the year, month and day of the baby’s birth. A good name for good luck in life: /qiming/