In the preparatory stage of establishing a company, the company name must be well prepared. It is necessary to prepare a few more names so that the industrial and commercial name verification can be passed smoothly. The name of a company is more than just a name. It is directly related to the future success or failure of the company. Generally speaking, when naming a company, you must follow at least the following five basic principles.
First, the name must comply with the rules of Yili, which includes at least four aspects.
1. The name must conform to the numerology of the legal person. For example, if a legal person likes water and avoids fire, then the company name cannot use characters belonging to the five elements of fire and earth. 2. Yi Xue Mathematics must be auspicious to be considered a good name. Only in this way can the name have a good inducement to the development of the enterprise. 3. In line with the five elements attributes of the industry. 4. Consider the factors of prosperity. It is very simple. The purpose of starting a business is to make profits.
Second, the name must be conducive to the company’s sustainable development.
If you are temporarily unsure whether to add or change items in the future, do not use industry-specific names. For example, if you sell clothing now and give it a certain name, it will look nondescript if you want to sell textiles, bedding, etc. in the future. Such a name has limited additional development.
Third, pay attention to the personalization of the name.
This is an era that values ??innovation and creativity, and a personalized company name can achieve surprising results. This is especially important for companies in emerging technologies and e-commerce. When naming a company, you can adopt an associative approach and divergent thinking. You can choose a metaphorical name, such as "Xiaomi", which gives people a friendly and cute feeling, can arouse customers' interest, and is catchy. When consumers see or hear this name, this association will help them remember your brand more deeply.
Fourth, domain names and trademarks can be considered.
From the perspective of long-term development, when naming a company, it is also necessary to consider the impact of domain names and trademarks. Nowadays, if a company wants to develop, it must have an official website. Surveys show that domain names that use the full spelling of a company or brand name are easiest for people to remember. Taking the domain name and trademark into consideration when naming can be the icing on the cake.
Fifth, traditional industries should pay attention to customs.
Register words commonly used in the industry. For example, Chinese pharmacies like to use the word "tang"; Western medicine pharmacies like to use the word "fang". Also, words that have a common name effect in long-term use allow people to know what industry it is at a glance. For example, the word "ju" in the home decoration industry basically represents this industry, which is clear at a glance.