1. suninsky Douyin short video solicitation
During the fifth release week of SUN IN SKY, participate in Douyin: #Don’t dare to be lonely and self-admiring# Topic Creative Short Video Collection Activity Rules : Use any scene during the release week as an element or SUN IN SKY wine as a prop to shoot a video and upload it to Douyin and attach your fashion attitude as the title. Search and join our Douyin challenge topic: Don’t dare to be alone and enjoy yourself. Video upload time: April 7 Date-April 20 Award announcement time: April 30 Tips: Invalid review standards for works uploaded outside this period Interaction 40 Number of likes, comments, and reposts received by the work on the Douyin platform Creativity of the work 40 Originality of the work , whether the creativity of the work is unique and contagious. Title of the work 20. Whether the title of the work is creative and contagious. The jury lineup: 15 fashion company directors, creative company managers, new media operations directors, Douyin Internet celebrities, and KOL.
Award settings: 5 winners of the Excellence Award will receive 6 bottles of exclusive Italian wines printed with your Douyin ID and the QR code of the Douyin video you sent. We will publicly sell 2,000 bottles of each exclusive wine. The only winner of the winning prize will be Your creative title will serve as the slogan of our SUN IN SKY wine. On top of the excellence award, we will give you an additional 2 bottles of wine every month for 12 months. It will be your exclusive wine. We will sell 100,000 bottles to the public with a special prize. The company will package it in an all-round way. You may become a tomorrow network. red. 2. How Douyin generally attracts traffic
I will share 6 general tips here, which should greatly improve the efficiency of your Douyin promotion:
1. Hints Turning point
2. Keep up with popular challenges
3. Follow hot spots
4. Post again
5. Use WeChat , Kuaishou together
6. Direct traffic to personal WeChat
1. Hint of a turning point
As mentioned before, when doing Douyin, everyone hopes that the system can Make recommendations for your traffic. The main factors that determine the traffic mechanism are the following:
Finish rate, like rate, comment rate, and forwarding rate. The highest weight among them is the 10,000 views rate. In other words, the more people insist on watching your video, the more likely your Douyin video will become popular. 3. Which industries are Douyin ads most suitable for?
Douyin advertising product introduction:
1. Douyin open-screen advertising
Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.
Sales method: CPT (the number of open-screen CPT product rotations is increased from 4 rounds to 8 rounds, and the inventory of a single round is 10,000CPM).
GD does not support targeting, but can support third-party monitoring of exposure and clicks.
Note: For open-screen CPT sales, you need to place an order and submit materials at least 5 days in advance. For open-screen CPM sales, you need to place an order and submit materials at least 3 days in advance.
2. Douyin information flow advertisement
Material type: horizontal video, vertical video.
Sales method:
GD (single-page advertisement): Click on the advertiser's avatar, nickname, title creative, "Details" label, bottom "View Details" bar, masked "View" "Details" button and right-swipe the video content to enter the promotion landing page; like interaction is supported, the number of likes is not counted and displayed, and comments and forwarding are not supported; the advertiser does not have a Douyin account and cannot be followed, and there is no Douyin homepage. Targeting is not supported, but third-party monitoring of exposure and clicks is supported.
GD (native advertising): Click on the advertiser's avatar, nickname, and swipe right on the video content to enter the advertiser's Douyin homepage; click on the title creative, "Details" label, the bottom "View Details" bar, and the Click the "View Details" button to enter the promotion landing page; support likes, comments, forwarding, and following the advertiser's Douyin account.
Bidding advertising: supports application downloads and landing page promotion purposes, does not support landing page-card and coupon advertising; supports cpc, ocpc, cpm, ocpm billing types; currently supports region, age, gender, first-time activation Targeting such as time, Android version, ios version, network, operator, mobile phone brand, etc. Targeting such as app behavior classification and interest classification is not currently supported.
3. Douyin sticker product introduction:
Product advantages:
Native usage scenarios, active use by users, high acceptance, and long interaction time;
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Motivate users to actively spread the word, and after sharing, trigger secondary use;
The advertising format is vivid and enhances the brand's favorability among Douyin users.
Product price: Selling price: Net price 300,000/7 days.
Position: The fourth position in the first row of the Douyin sticker column for 3 days. The position is random for 4 days. For continuous purchases, multiple stickers need to be designed to ensure replacement once a week.
This product is a non-standard product, its quantity is not guaranteed, and it does not support third-party monitoring.
Douyin has the final say on whether stickers meet the online standards.
4. Product introduction of cooperation with Douyin experts:
Content customization: Provide customers with video content customization that meets the tonality of Douyin.
Talent marketing: leveraging the influence and creative abilities of experts to achieve brand marketing content dissemination.
Native dissemination: Videos collaborated by experts can enter the recommendation stream normally and be disseminated natively on the Douyin site.
Secondary dissemination: Video content can be used for secondary dissemination on other platforms (only videos with Douyin watermarks).
Video pinned to the top: The video will be pinned to the top of the master’s personal page for 5 hours, and the master will not add new videos during the protection period.
Video retention: Cooperated videos can be retained under the master’s account for three months and continue to be disseminated. 4. What are the operation rules and gameplay of Douyin short video
The specific gameplay and rules are as follows:
1. Operation skills
Each platform has different attributes. For example, Douyin quickly recommends some attributes:
1. It must be a personal original work, it can be a pseudo-original work, but it must be processed, such as removing the watermark
2. Ensure that the video is Duration, the video must be more than 7 seconds, and the performance must be complete
3. Take videos with as many people as possible
4. Videos related to playing, singing, dancing, skateboarding, painting, and sports and fitness are easy to upload Recommendation
5. When posting a video, use @Douyin Assistant
6. The scene and picture are clear and the lighting is good
2. Operation tools
1. Introduction to TooBigData: Douyin KOL rankings in various vertical categories, as well as rankings of popular Douyin videos, Douyin ads, Douyin music, Douyin challenges, etc.
2. Watermelon Index
Provides ranking lists and data index analysis of short video platforms such as Douyin, Kuaishou, and Miaopai based on big data. Provides the ranking list of the short video platform operated by Douyin based on big data, including the daily list, weekly list, total list, like list, fan list, comment list, and rising list of broadcasters
3. WeChat Business Photo Album
WeChat Business Photo Album is also an artifact operated by Douyin. It can convert pictures into animations to display to users, and can also share product pictures to other platforms, such as Kuaishou, The eight major channels of Xiaohongshu, Xianyu, Zhuanzhuan, Facebook, Twitter and Instagram are published on multiple platforms to increase exposure in all aspects. It is especially useful for micro-business. The most important thing is that if you often sell goods, you can use WeChat Business Photo Album to process orders in batches, such as invoicing, stocking up, printing order numbers, etc. Super convenient.
4. Introduction to Quick Editing:
Quick Editing software is the first software in China to support online video editing. It has powerful video recording, video synthesis, video interception and other functions, and supports adding Video subtitles, music, special effects, stickers, etc., no mandatory opening or ending, free and no ads. The entire tool is very easy to use.
3. Things to note when maintaining an account:
1. Don’t post a batch of works just after registering
2. First follow a few popular people and then take a look Completed several works.
3. Like, forward and comment on some popular videos.
4. The daily limit is 5 short videos. It is recommended not to post too many, 1-2 short videos of transportation every day.
5. If the video quality is relatively good but the number of likes is not high, you can go to Taobao to purchase likes after the first wave of recommendations, and then let the system carry out the second wave of recommendations.
4. Douyin precautions (videos must not contain)
Smoking, drinking, or items related to cigarettes and alcohol appearing in the video
Vertical characters appearing in the video Middle fingering, swearing and other uncivilized behaviors
Wearing too revealing clothing, nudity, any vulgar, indecent, pornographic and tempting behavior
The work involves knives, firearms and other equipment ( Simulation toys also count)
Politics, pornography, gambling, drugs, bloody violence
Misappropriating other people’s works, impersonating others
Attacking and defaming other people’s works , Abuse
Obvious marketing and advertising information
Impersonating Douyin official personnel to spread rumors 5. How to make Douyin short videos
Today is a fast-paced, In the era of fragmentation, it is difficult for everyone with busy lives to focus on watching long videos or articles.
People hope to learn about world affairs or have entertainment through a short video of a few minutes, which not only saves time but also obtains information. As a result, the traffic of short videos has been increasing rapidly, but it is not an easy task to make it enough to attract attention.
Post-production is also crucial. For example, using the special effects that come with the editing software can add a lot of points to Douyin videos. I use AiJiu, which is very useful for a novice like me. It's quite useful for a novice. When it comes to operations, pay more attention to hot spots and current events, and stay close to these hot spots when making Douyin videos.
Also, pay more attention to the similarities between people who are good at operations, and learn more and be good at imitating.