The significance of naming is well known to everyone. Choosing a suitable name for your company can bring in a lot of money. A catchy name is more likely to attract customers' attention and bring many potential customers to the company. Below, Name.com will give you a detailed introduction to the role of a good company name. Click to enter the naming master. 1. The company name is a gold mine. If a successful company wants to create its own brand, it must first create its own resounding name. The name of a company is like a flag, which represents the company's image among the public. This is the first step towards success for a company. A loud name can allow more people to identify the company and understand the products; only if the company and products have wide visibility and good reputation can they attract more customers and generate greater benefits. The name of an enterprise includes company name, product name, trademark name, etc., and is a huge intangible asset of the enterprise. The brand value of Hongtashan is 42.3 billion, Haier is 26.5 billion, and Changhong is 26 billion. The reason why the above brand companies can create their own brands in the fierce market competition is not only their effective operation and scientific management, but also inseparable from the company's name, image and planning. Not all famous names are good. In addition to combining the characteristics of the industry, it must also be organically combined with the name of the legal person and the external and internal information of the legal person to become a good name, otherwise it will be counterproductive. 2. Company name is image. Company name is the first step in corporate image planning. A good company name should have two major characteristics: a. From the external information point of view, the name should have a loud sound, auspicious meaning, and beautiful shape. It should be elegant, melodious, easy to remember, unique but not weird, and new but not explicit. , be refined and easy for everyone to accept, and try to avoid the appearance of duplicate names and indecent names. b. From the perspective of internal information, the name must conform to the characteristics of the industry's products, and must not conflict with the location name, legal person, and person in charge. It must also be consistent with the relevant characteristics of the legal person and person in charge. Among them, in a sense, internal information plays a greater role. The company's store number and product brand name must be integrated internally and externally, and the inside and outside should match, so that the corporate image can be planned more perfectly. Therefore, when running a company, you must not make the wrong first step. 3. The name of the company is the benefit. Usually there are many ways for us to measure a person's style, from the way he uses words, or from his hairstyle, or from his smoking posture, or from his body language, or from his performance in playing cards, or from his attitude towards property, etc. It's hard to know a thing or two. Brand style is very important in nomenclature. On the one hand, this can also reflect the quality and business acumen of the shop owner. If products and stores are named elegantly, customers will often have a "multiplying" effect due to the added psychological value, and naturally money will flow in. On the contrary, once the store or product name falls into vulgarity, the consequences will be difficult to imagine. If you think that your store is small and the store name is insignificant, so you just give it a simple name and "release it" casually, but that would be too derogatory! The reason is simple! Even if it is a small store, don't give up on yourself. You often see advertisements for certain products on TV that cost tens of millions of dollars a year. The direct association is that the size of the company must be rich and powerful! In fact, this is not necessarily the case! Some companies are small in scale, but they know how to create momentum and expand financial resources for themselves. There is a multinational tie brand that has an astonishing amount of advertising every year, but its scale in the country of production is unbelievably small. A certain brand of chewing gum targets teenagers and first-time couples. Its advertising is also very large, but there are only six clerks and bosses in the company. Isn’t this shocking?