There is a big difference between naming a company and naming an individual. It should not only integrate the company’s industry attributes, but also start from the characteristics and future development trends. A good name is the brand and image of the company, and it is also an enterprise. The motivation and vitality to keep going.
① Start from product and industry attributes
General companies and units have their product names and industry names to let others know the scope of their business. For example, those who produce children's shoes can be named directly after a certain shoe factory.
② Name according to property rights
The property name indicates the ownership of the property rights. Any company or unit has the issue of ownership of property rights, that is, it always belongs to a specific legal person or individual, or the country. But not every company or unit’s name must indicate property rights. For naming based on property rights, it is generally named after the unit whose property rights belong to a higher level. However, due to the development of history, this method of naming is increasingly inappropriate for the current situation.
③ Generic words can be used for naming.
In people's eyes, generic words are divided into big and small. Therefore, when naming with generic words, words with a larger scale are now used. If the main factory can be used, factories and branches are not needed. If the head office or group can be used, companies, branches, etc. are not needed.
④ Targeted naming such as trademark rights or font sizes
Currently, trademarks have received more and more attention from people, so naming with trademark rights can expand the scope of the company name in a relatively short period of time. Popularity makes its products valued by people. Naming based on a font size is now widely praised by people and is also one of the important ways to name a company.
⑤ Name the company according to the place name
The place name indicates the location of the company. Due to historical, economic, cultural, ethnic, religious and other reasons, place names in different places have different statuses in the public mind. For companies in economically developed areas, if the company's name contains a place name, its brand can often be reflected in the place name. Of course, naming places with obscure place names should be avoided.
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