Lao Li used the cross-industry model mentioned in "Free Model". A fruit store that originally made a profit of 30,000 yuan a month, now some stores can make a profit of 400,000 yuan a month, and in 6 months In Chengdu, the chain has opened from 16 stores to 70 now, and every store is profitable.
Do you want to know how he does it? Share it with you now.
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Fruit shops are everywhere in the streets and alleys, but the profits of fruit shops are still good . But because the industry has low entry barriers, competition is fierce. An ordinary small store can earn 30,000 to 40,000 yuan a month, which is pretty good.
How do fruit shops generally make money? Make money by combining fruits. Some fruits are used to attract customers, and some fruits are used to make money. Generally, the layout of a fruit store is with shelves around it and containers in the middle. Customers can walk around and buy their favorite fruits. Generally speaking, it is such a business model.
Of course? If you open a fruit shop like this, there is no way you can make a lot of money.
So what did Mr. Li do?
After Lao Li returned from the free course, he divided the fruit shop into two parts, and the business area of ??the fruit shop was divided into two parts. One area is still selling fruit as before. Another area was left empty, and a long table was placed to serve as a rest area for customers. Fruits were not sold.
For bosses with traditional thinking, is it a pity to have such a large area vacant? Many people will think that if he does this, his profits should have declined. How can they still rise? But Lao Li's profits have really risen.
How did he do it?
First: Lao Li’s fruits in all categories are 20 cheaper than their peers
Don’t consider the cost. No matter how much the fruits of the surrounding peers sell, Lao Li’s fruits are always 20 cheaper than their peers. You can imagine, if you are a housewife who often sells fruits, and the price of the fruits you often pay attention to, Lao Li is always 20 cheaper than others. Which one would you choose?
Would you choose the expensive one or the cheap one? Think about this answer yourself. So you always remember the saying "price is always the best leverage". As long as your price changes, the source of customers will continue. Then once the customer enters my store to make a purchase. Then introduce my cross-subsidized products.
Second: Finance
It would be difficult for Lao Li to make money just by bringing in customers. Therefore, customers must be driven to purchase “cross-subsidized” products, which is the cross-industry model discussed in the free model course.
In this model we focused on a key word "capital allocation". Capital is divided into eight major capitals. One of Lao Li's interpersonal capitals is "finance". His brother-in-law is in asset management.
The secret lies in this place. Customers often get benefits in Lao Li's store, and they build a sense of trust with Lao Li.
What to do after establishing trust with customers? For example, an aunt comes to buy fruit. After buying the fruit, the sales staff will guide the customer to the rest area on the other side to rest and chat.
So who will do the chatting? The financial consultant from Lao Li's brother-in-law's company came to chat with them and recommend investment and financial products to these aunts.
An aunt came to buy fruit worth 30 yuan for a bargain. In the end, she spent 50,000 or 100,000 yuan on financial products because of the annualized income of 10 yuan. The fruit shop crossed over and became a financial supermarket.
Why can Lao Li achieve a profit of 300,000 yuan a month? Because fruits can only be consumed for a few dozen yuan at a time, up to a hundred or two hundred yuan, but the consumption of financial products is tens of thousands, hundreds of thousands, or even millions.
You can also do the same as Lao Li, you chat with me in my store and I charge the booth fee, and I get a commission when the transaction is completed. Car washes, barber shops, etc. can all offer free car washes, free haircuts, etc.