Strive to leave a deep first impression on people, which is the most important point in company naming. Those who meet you for the first time will decide whether to fall in love with you at first sight or to sneer at you based on the first impression you left on them. This is particularly important for a company, so hurry up and give your company a good name.
If you are preparing to start a company of your own, you must resist names that sound cute and profound. The best names are those that directly reflect your company's intentions. Choose names that catch customers' attention and make it easy to understand the products and services you sell.
The following suggestions are for reference:
Don’t deliberately modify the company’s name
Try to make the name as popular and simple as possible. You must know that only large companies and enterprises can The name is very profound. As long as a small company can win its own market share, a mysterious name will make people confused.
To avoid ambiguity
A Japanese cake company took the Latin name "LAPUTA", but when marketing in Portugal, the word became
" "Firework Girl", who dares to buy such a cake. It can be seen that the same naming will produce huge differences under different national conditions.
At the same time, pay attention to whether the name you choose has any puns. Puns can really make people laugh if they are not used properly. It’s important to express what exactly you do. Puns are great, but not if they remind people of something that’s not even remotely related to your company.
A company name should avoid being lengthy
Such a name is not conducive to communication with consumers. A short and concise name is not only conducive to memory, but can also arouse the public's imagination and have a richer meaning. Companies such as "Red Bull" and "Senda" use very short names.
Don’t “contradict yourself”
The product name must not contradict the industry in which the company is engaged. For example, the name of the company is "Sea, Land and Air Import Company", but it sells sesame cakes; the name of the company that sells tobacco is changed to "Shangri-La", which is contradictory and inappropriate.
Don’t piece it together at will
When you are planning to give your company a name, you will definitely have a lot of novel ideas. This is indeed a good thing to stimulate your creativity, but don’t Play on words and use random words or phrases to name your company. You may ask, how come there are so many companies with such successful names, such as the famous American telecommunications service provider Verizon? The problem is that they are large companies and they have the power to make their names popular. People's hearts. And if you give a small company standing on the roadside a name that you don’t know why, people don’t know what you do, so how can you open the business? When people pass by, they just say, "What does this name mean?" ?" Then he walked away inexplicably.
You cannot blindly pursue high rankings in the Yellow Pages
Perhaps all of us have seen companies called "aaa" on the first line of the first page of the phone book. There are indeed many companies. Call "AAA" or "Aaaabracadabra" or something similar to get yourself number one in the phone book. Of course, doing this will definitely put you in the first place, but such a weird name is irresponsible for the company. A good company name can convey a lot of information, but you sacrifice that. Although you are ranked first, customers have no idea what you do. They will ignore you after seeing it.
Don’t use words that are very fashionable at the moment
The words that are fashionable at the moment will eventually become old-fashioned, and some meaningful time nouns will eventually no longer be novel, because as time goes by As time passes, everything will become history. You don’t want your company to become history in the end, so don’t call your company XX New Era or 21st Century XX.