The name of the store is like the signboard of the store. Only by being ingenious and impressing consumers can we stand out from many competitors. The name of a cosmetics franchise store is no exception, and a good cosmetics franchise store name can quickly cause consumers to stop. Choosing a unique and attractive franchise name that is directly related to the brand and style of cosmetics it manages will not only make people unforgettable, but also add charm to the products in the store and bring unexpected benefits. So, how to give the franchise a good name? How to name it to attract customers?
According to local conditions, it varies from commodity to commodity, which is the main feature of business names. The naming of shops should be considered from the following aspects:
1, combined with popular elements. It is a good choice for cosmetics franchise stores to follow the footsteps of the public and combine popular elements with store names. For example, some shops are named after the titles of well-known movies, which can not only attract the attention of movie fans, but more importantly, guide them to shop for consumption. The naming of franchise store features can not only effectively stimulate consumers' visual and auditory senses, but also make them associate and feel. The most important thing is to impress consumers, and then increase the sales of franchise stores.
2, hobby name. Many people choose their names because of their hobbies or personalities. Some people like celebrities, others like meaningless naming, but it also brings them some benefits, such as corners, strange names bring great curiosity to buyers, and many people patronize shops.
3. Be targeted. Well-known enterprises have been pursuing a stable atmosphere. If they want to become household names, they should be concise and easy to understand, and they can get a lot of information from their names. Small shops can walk sideways and think of some strange, novel and unique names to attract people's attention. Be sure to master a degree and match the characteristics of your own shop, otherwise it will have a bad influence.
4, in line with product characteristics and local conditions. The name of the store is consistent with the goods it deals in, which usually reflects the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tong Ren Tang and Derentang, as time-honored Chinese medicine shops, are household names. As a Chinese medicine shop, children have become an established identification symbol, and people all know that they sell Chinese medicine.
Adjust measures to local conditions: consider the geographical and cultural environment where the store is located, and avoid? Chickens talk to ducks? , causing contextual barriers. Of course, if you open a shop in a different place, you will often use the local name.
5, chic and interesting. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, the store names such as Yikouxian, Sanyuan and Goubuli have aroused consumers' interest and curiosity.
6, simple and easy to remember. The name of the store should be concise, and the name that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. Store names such as "Wankelai", "Banli" and "Suit" are simple and easy to spread.
7. Charming. The name of the store should give people a good sense of beauty and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju.
8. Same brand style. The brand in franchise stores is often the best point to summarize the management style of franchise stores. Franchise brands are generally divided by age group, which naturally determines the bias of franchise store names. Older people need to be tiled when naming, but don't exaggerate; Young people need to be lively and playful.