If the name of the community can highlight the Western-style architectural style of the real estate community and reflect the Western-style living concept, then a decent foreign name can give people a sense of being in line with international standards and leading fashion trends to achieve the goal. Experience the effect of exotic customs, this kind of business behavior is understandable!
However, if the building design of the community is obviously Chinese style, and it has to be given a foreign name to plate itself with a layer of gold and separate the grades and prices of Western and Chinese styles, it will invisibly make consumers feel that Western culture is better than Chinese culture, so our business practices have been enslaved by Western culture.
Unconsciously, foreigners with so-called "Chinese faces" appeared in Chinese territory. Cultural unconfidence always affects our daily behavior. Over time, there are fewer and fewer things with Chinese characteristics. , how can we still stand as a pure Chinese among the nations of the world? We are not against the combination of China and the West, nor are we against inclusiveness, but we are definitely against the mindset of ‘West first, West respected’ in everything!