Its founder and the founder of Adidas are brothers. Later, because of their different views on business strategy, they started their own businesses and founded PUMA.
Brief introduction to history:
1920, Rudolf and Adi opened the Dassler shoe factory in Herolach, a small town in Bavaria. In order to open the market, my brother Adi came up with an idea: let customers try it on for free. A month later, customers who tried on shoes came to the door one after another, some paid and some continued to order, thus opening up the market for shoes. A few years later, the two brothers set up their own company, named "Adidas Shoes Factory". At this time, the shoes they produced were well-known in the local area, and their business gradually expanded to other places.
After World War II, the two brothers parted ways because of disagreement. Adidas is run by my brother, and my brother Rudolph has set up another portal and established Puma Company, which also focuses on the manufacture of sports products. Since then, the two have become real competitors.