How to give a good name to the company's shops and how to give them a name.
Symbolic nomenclature
Naming a company store with beautiful things may have obvious symbolic significance, while others imply the namer's hope for his own career, which is also a widely used naming method. This naming method usually does not contain any competition. Common ones are dragon and phoenix, unicorn, pine and cypress, Meilan, Qingshan, Chunguang, Great Wall, Jiangshan, Peony, Baihua, Blue Sky, Qingyun, Venus, White Swan and heming.
Elegant naming method
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
Named after auspicious words.
Name the company's stores according to auspicious words, such as: prosperity, happiness and auspiciousness, happy family, congratulations on making a fortune, prosperity, wealth and safety, prosperity, victory, prosperity, harvest, satisfaction, youth, youth and beauty. Can be used alone, such as prosperity stores, auspicious credit cooperatives, Ruyi grocery stores, Ping An Insurance Company, etc. You can also use single words to recombine with each other or match words such as Wan, Yong, Jiu, Jiu, Qiang, Chang and Chang to achieve long-term hard effect, such as karaoke bars, small shops, Yongxing grocery wholesale department and Bandung restaurant. Concise and pleasant to listen to, it can give customers comfort, and it can inspire and hope that their pavement business is getting better and better, and the financial resources are rolling in. Fu, Tai, De, Chang, Xiang, Feng, Long, Fa, Fu, Yin, Gui, Jin, Qing, Feng, etc. It's a traditional name in China. These names have a good effect in the industries they adapt to, but it should be noted that if they are not used well, they will easily fall into stereotypes.
How to give a good name to the company's shops and how to give them a name.
Boast about naming methods
Name the company's stores by boasting: the ultimate goal of commodity manufacturing and sales is to sell goods, and all means used by shopkeepers, including advertising, service, naming, etc. Around this fundamental goal. Owners inevitably boast that our products have a long history, outstanding reputation, reliable product quality and are widely welcomed by consumers. There are three functions of boasting: first, cheer yourself up, enhance your self-confidence, and set yourself an effort goal; The second is to add a little psychological pressure to competitors; The third is to attract customers and give people a sense of trust. Boasting and naming methods are as follows:
Boast of one's position.
This is bragging about your firm position in the competition. For example, 1926 established the "Jincheng Craft Club" in Shanghai, and its name means invincible in the competition, such as Jincheng Tang Chi.
Boast of superb skills.
For example, Tiehuaxuan, a purple sand ceramic shop in the Old Town God Temple in Shanghai, was named Tiehuaxuan because its founder Dai Yuping was a businessman, but his calligraphy and painting were excellent, and he was good at engraving on pottery, so he moved exaggerated words to the store name.
Boast of high manufacturing technology.
For example, Shanghai Jingyi Glasses Company is named after the idiom "Excellence". Because Dr. Sun Yat-sen wrote an inscription for the Guangzhou branch of the company, it is famous all over the world and its value has doubled.
Praise beauty
This method is widely used in trademarks, such as Changshou brand toothbrush and permanent brand bicycle after liberation. In the company name, it is common in catering and cosmetics departments, such as Hangzhou Zhiweiguan Restaurant, Shanghai Delicious Zhai Hotel, and MSG Factory which produces bergamot brand MSG. In 1930s, there were several monosodium glutamate production enterprises in Shanghai, all named after Tian, such as Tianyi Factory, Natural Factory, Tianyuan Factory and Tianxiang Factory, including the factory's trademark "bergamot". These names boast of high quality, and even the Buddha has to reach out when he hears them.
Boast of being cheap.
The most typical one is the cheap square braised roast duck restaurant. It was Sun Zijiu who created this font size 200 years ago. He tried to sell more at a low price. Although his raw chicken, duck embryo and cockfighting are better than others, their prices are lower than others. After a long time, Sun Zijiu's chicken and duck workshop, whether it's the big house gate in Wang Fu or the big restaurants and restaurants in the whole city, is called cheap workshop. After one or two trips, the name of the cheap shop spread, and then the operator simply took it as the name of the store.
Naming of special words
Methods of naming company stores with special words: there are two kinds of special words: one is the common word in some industries; One is a favorite word formed by some industries in the long-term historical development.
Use words according to the habits of some industries.
For example, Chinese medicine shops like to use the word "Tang", such as Beijing Tongrentang, Heniantang, Hangzhou Huqingyutang, Shanghai Caitongde Hall and Tong Hanchun Hall. Western pharmacies use the word "room", such as Huamei Pharmacy, Huade Pharmacy and Guanxin Pharmacy.
Western restaurants use the word "she", such as Deda Western Restaurant, Haihong Western Restaurant, Swan Pavilion Western Restaurant and Huamei Western Restaurant.
Barbershops use the word "Tang", such as Nanjing Hairdressing Salon, Xinxin Hairdressing Salon, Red Rose Hairdressing Salon and White Rose Hairdressing Salon.
Hotels in Shanghai like to be called "restaurants", "restaurants" and "restaurants", such as Laowangxing Restaurant, Laosi Ruchun Restaurant, Xinya Cantonese Restaurant, Jieerjing Sichuan Restaurant, Dahongyun Restaurant, Dafu Restaurant, New and Old Banzhai Restaurant, Songhelou Restaurant, Songyunlou Restaurant, Jinghua Restaurant, Tianfu Restaurant, Lvyangcun Restaurant and Meilong Town Restaurant. Hotels like to be called "hotels", such as Jinjiang Hotel, International Hotel and Hengshan Hotel.
In the past, restaurants in Beijing were divided into two categories. One kind is called "dining room", which can arrange large banquets with dozens of tables at a time, and also has theaters with halls, such as Fushou Hall, Huixian Hall and Fuquan Hall. The other is called "restaurant", which mainly sells side dishes in time and customers can do whatever they want. Small banquets are also held, such as Taifenglou Restaurant, Zhimeilou Restaurant and Cuihualou Restaurant, and some of them have two functions, such as Dongxinglou Restaurant.
In the long-term naming process, some words that the industry particularly likes to use have been formed.
These words are used in official names and seem to have the function of communication, so that people can know what industry they are at a glance.
For example, silk shops use the word "Xiang". In Beijing, there are Rui Fuxiang, Sheng Ruixiang and Zeng Ruixiang. Shanghai has Xiangyi, Xie Yang, Dachangyang, Gongda Lane, Huada Lane, Baoda Lane and Xinda Lane.
Fruit shops use "Feng", such as Dafeng, Jiufeng, Changfeng, Yongfeng, Mo Lifeng, Huafeng, Nianfeng, Weifeng, Zhaofeng, Qingfeng, Qifeng, Baofeng, Guofeng, Qingfeng, Nanfeng, Haifeng, Taifeng, Qinfeng, Yuanfeng, Cuifeng, Suifeng and Yingfeng.
The word "benevolence" is commonly used in pharmacies in Beijing, such as Tongrentang, Hongrentang and Lerentang.
Naming with regional and local characteristics
Place names, places of interest, different domain names, serial numbers and objects are named together. Such as Jiaozi Restaurant, Chongqing Hot Pot, Xipaotai Restaurant, Laoyege Grain Store, Paris Nightclub, California Beef Noodle Shop, First Department Store, Third People's Hospital, etc.
Examples: Great Wall, Ancient City, Yellow River, Huashan, Tsingtao Beer, Huzhou Old Kiln, etc.