Principles of naming a decoration company
Principles of naming a decoration company. The name is very important to a company, because a good name can become a company’s signature and make it more popular. It is easier for people to remember this company. Below I will share with you the principles of naming a decoration company. Principle 1 of naming a decoration company
How to name a decoration company
Applicability: The name of the company must closely follow the characteristics of the industry and products, suit the consumer psychology of the target customers, and at the same time, also It is necessary to pay attention to the social and cultural background of the sales place. Especially for the naming of international brands, more attention should be paid to market research and understanding of relevant international and domestic cultural differences. The name should be conducive to establishing an "international image."
Simplicity: The company name should be simple, clear, and not sloppy. The number of words is generally 2-4 words.
Originality: The corporate naming should not only distinguish it from the same industry and similar products, so as to facilitate consumers to identify and purchase, but also be precise in word selection, strive to be novel, and give people an impact. Achieve "don't stop until your words are amazing", let famous names become free salesmen for the company, and avoid mechanically imitating others.
Popularity: Names are for people to see and remember. They should be popular and should not be mysterious or show off their cleverness. Be sure to resist those names that sound very profound. A good name can directly reflect the intention of the decoration company. Choose those decoration company names that can attract customers' attention and make it easy to understand the products and services you sell. Don’t try to embellish the name of your decorating company; try to keep it simple and clear. You must know that only large decoration companies and enterprises can have very profound names. Small decoration companies only need to win their own market share. A mysterious name will make people confused. Simplicity is the best principle. Make sure to pick a safe name.
Forward-looking: Enterprise naming should have a certain degree of foresight, fully consider the future development direction of the enterprise, consider the impact of changing times, and maintain the stability of the brand over a long period of time. Don’t name it today, but tomorrow Change name. Some time-honored brands often remain unchanged for decades or even centuries. For example, "Quanjude" in Beijing was founded in the third year of Tongzhi in the Qing Dynasty and has a history of hundreds of years. "Goubuli" in Tianjin and "Huobuli" in Changsha "Palace" is also a time-honored brand passed down from generation to generation, and now it has become a golden sign to attract customers. It is recommended not to use currently fashionable words or some temporal nouns as the name of your decoration company. The current fashionable words will eventually become old-fashioned, and some meaningful time terms will eventually no longer be novel, because as time goes by, everything will become history, and you don’t want your decoration company to eventually become history, so Don't call your decoration company XX New Era or 21st Century XXX.
Principles of naming a decoration company
1. The strokes are mathematically auspicious and consistent with the five elements of the industry. Consider being compatible with the main leaders of the company. The success of an enterprise is ever-changing in the modern rapidly changing market economy, and the factors that influence the success of a person or an enterprise are also diverse. Named the beginning of all things, naming is a market choice and a life choice. Therefore, the reason why modern people attach great importance to naming and Feng Shui is here. Name and Feng Shui are about ideas and environmental conditions. The two constitute a multi-dimensional space system for modern people's diplomacy and development.
2. The meaning and pronunciation of the word should be auspicious, healthy, easy to remember, and conducive to communication.
3. It is conducive to long-term, sustainable development and brand uniqueness. Newly established companies generally do not have a brand. However, once the company develops, it may quickly establish its own brand status. There are two points to note here: 1. The name of the newly established company should not be accentuated or similar to the existing company name or market brand. This is mainly because once we get involved in an infringement dispute, not only will we give others publicity in vain, but our human and financial investment will also be wasted.
2. Once the brand of a newly established company is launched, other companies in other fields may seize the opportunity. The most important thing in the market is information. Second is the corporate brand.
4. Fully convey the corporate philosophy and reflect the corporate spirit; fully focus on personalization and fully reflect industry characteristics; highlight national characteristics, pursue simplicity and liveliness, and fully reflect artistry. Do not use currently fashionable words or some temporal nouns as the name of your decoration company.
5. The last thing is legality. There is no doubt that after naming a company, it needs to be reviewed by the industrial and commercial registration agency, and industrial and commercial enterprise registration has many regulations on company names: in "How to Name a Company and Pass Registration Smoothly" Among the general clauses, it is easy for people to overlook it, but professional naming companies generally do not have problems, and company naming plans generally have 8 alternatives, which can be reviewed and approved by the industrial and commercial department. Legality is the primary condition for naming a company. Although there is generally no problem, it still needs to be taken seriously.
Decorative company naming skills
1. Easy to read and remember, conducive to communication
A good company name must first be easy to read and remember. Leaving a profound impact in the minds of the public will help people spread the word and create a bigger and better reputation for the company.
2. The inside and outside are unified, and the name is worthy of the name.
The old saying goes: If the name is not correct, the words will not be smooth, and if the words are not smooth, the actions will not be fruitful. A name is a unique symbol of a thing. Only when the name matches the reality can it accurately reflect the characteristics of the thing and make it easy to pronounce and listen to. This is what the ancients meant by "justified".
3. Extraordinary and unique
The name of a company is a specific symbol that distinguishes companies from each other. Unfortunately, in the past, the phenomenon of similar company names in our country has been increasing day by day. Instead of relying on their own efforts to create their own value and popularity, some companies try their best to use the names of other well-known companies to misunderstand consumers in order to expand their influence.
4. Harmonious word meanings and appropriate combinations
The core elements of the Chinese naming tradition that attaches great importance to meaning include two aspects: First, due to the restriction of the ideographic nature of Chinese characters, people Developed a mental set as the name suggests. A good company name can generate good reviews from people. Second, due to the influence of the tradition of naming things, people always have to investigate the reasons for the names of things, and pay attention to the rationale when analyzing words and characters.
5. Seek rules and strive for innovation
The starting point of the company’s naming is firstly to focus on the products, and secondly to focus on the consumers of the products. Focusing on product numbers, a tendency is that the projects operated by a certain company always use words related to the product or service. The second rule is that in the long-term naming process, some industries have formed words that they particularly like to use, so that people can know what industry it is at a glance.
6. Pay attention to rhythm and be full of beauty
The pronunciation is the material shell of the name. The quality of the pronunciation of the name is not only related to the auditory image of the name, but also related to whether it can make people happy. A catchy read. The company name should be loud and easy to remember, so that the company's image can be spread quickly. Words that are difficult to pronounce or have bad pronunciation, difficult to write or recognize, or words with poor meaning or translation are not suitable to be used as the company's name. name.
7. Break the stereotypes and be flexible
The so-called "liveness" in business naming means that you should maintain an open mind and active thinking when naming. All naming ideas can be used. Poetry allusions contain high cultural and aesthetic value and can make people generate rich associations, so they are often used as materials for naming business names.
Tips for naming a decoration company
1. Wish the family happiness and good fortune: add blessings. Family portrait. Words such as auspicious and lucky can be used as hints. "Add" can be replaced by "Jia".
2. Explain the original meaning of decoration: Yixin. Polysemantic words with homophones all have meanings.
3. Borrow and imitate idioms that are both used: flashy and substantial, radiant.
4. Emphasize the outstanding status of the industry: beautification pioneer, five-star, industry peak, Tianlong.
5. Emphasis on cultural brand characteristics: Yayi, Tangram, and Lark.
6. Emphasis on significant decorative effects: Hengjing, IKEA, Zhenmei.
7. Use the latest common vocabulary: Jakarta, Fuller, Xiamen, and Alice. The meaning is somewhere between presence and absence.
8. Emphasize the elegance of customers’ character: Xianju, Dezhai, Jingshe, Lixie.
9. The obscurity of meaninglessness is better than meaning: Werther, Inte, and the Goddess.
Taboos in naming decoration companies
1. Polyphonic characters
Named with polyphonic characters, it is easier for people to feel familiar when the name has two or more pronunciations. At a loss. Of course, this does not mean that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation.
2. Uncommon characters
Company naming is for consumers to call, and the popularity of the characters should be taken into consideration. Some people use uncommon characters to name them because they think they can Picking out a good name depends on choosing a good word. As everyone knows, the actual situation is exactly the opposite.
3. Obscure meaning
Obscure meaning means that the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
4. Unlucky
Unlucky meaning is a taboo in business naming. It is said that a sales war broke out in Hong Kong between "brandy" (France) and "whiskey" (British). As a result, more than four million bottles of "brandy" were sold, but only 100,000 bottles of "whiskey" were sold, which was only a fraction of the price of "brandy". After investigation and analysis, the problem lies with "whiskey". Even if you are afraid of whiskey, who would want to buy it?
5. Similarity
It seems to be a common problem among Chinese people that they don’t see others’ good situations. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". You are "Yikang", and my name is "Xkang". You are "Seven Stars", then I will become "X Star". Some people even have homophones with you. Principle 2 of naming a decoration company
How to name a decoration company
1. When naming, you need to pursue mathematical and auspicious strokes and be consistent with the five elements of the industry. The most important thing is to consider the relationship between the business owner and Leadership works together. An enterprise can change rapidly in the modern rapidly changing market economy, affecting the success of a person or an enterprise. There are also various factors involved. It is called the beginning of all things. Naming is a choice in the market and a choice in life.
2. Pursue the auspicious meaning, auspicious pronunciation, easy to remember, and easy to write, which is conducive to communication. Do not deliberately modify the company name, and try to keep the name as simple as possible. The name of a large company should be as profound as possible, while the name of a small company should only win your trust.
3. It should be conducive to long-term use. Once a company develops, it will have a certain status and brand. Therefore, there are two points to note: 1. The name of the decoration company should not be similar to the name of other companies, as this can easily cause confusion. 2. Once the company's brand is established, it is very likely that other companies in other fields will seize the opportunity. What is the market? 4. The most important thing is information. Second is the corporate brand.
Fully convey the corporate philosophy and reflect the corporate spirit; fully focus on personalization and fully reflect industry characteristics; highlight national characteristics, pursue simplicity and liveliness, and fully reflect artistry. Do not use currently fashionable words or some temporal nouns as the name of your decoration company.