1. The main products can be seen through the store name. This has three advantages: ① It can reflect the characteristics of the operator; ② It can reflect the excellent quality of the main products; ③ It makes it easy for customers to identify the store's operations. Scope
2. Reflect the store’s advantages. If your store has a guarantee of authenticity and is an officially authorized store, then it can be called xx flagship store; if the nature of your store is an overseas shopping store, it can be called xx overseas store; if you sell original/customized goods, it can be called xx flagship store. Customized for xx, independently designed for xx, etc.
3. Avoid English and numbers with unclear meaning
The following is an example:
1. Correct example: Store name: Jiangnan Buyi (the store name can be easily understood at a glance) Knowing that you are buying clothes, it is easy to be remembered by customers)
2. Error example: Store name: Colorful mood, true feelings, etc. (In this way, you have no idea what the store sells, and you have no idea what the store sells. Recognition)
Restrictions on store naming
1. Duplication of store names is not allowed. If two or more stores apply for the same store name that meets the regulations, Pinduoduo will review it based on the first-come-first-served principle. Other stores do not have the authority to apply for a store name that has passed the review;
2. Without the permission of Taobao or Pinduoduo , store names, store logos, and store details must not use words with meanings such as "Pinduoduo franchise" and "Pinduoduo authorization";
3. Store names, store logos, etc. without authorization from the brand or manufacturer , store details are prohibited from using "special operation", "special distribution", "general distribution", "general agent", "manufacturer certification", "official store" and other expressions that may make buyers mistakenly believe that the store has obtained the corresponding brand authorization. or content;
4. Individual sellers are prohibited from using "flagship", "exclusive", "exclusive", "official", "direct sales", "official characters", "official certification", " "Officially authorized" and other expressions or content;
5. Taobao or Pinduoduo has the right to modify the name of a store that has passed the review in accordance with relevant rules;
6. In the store logo (logo) The text should be consistent with the store name
7. The store name and logo cannot include phone number, email, website, QR code, instant messaging tool or other contact information (such as QQ number, WeChat ID, etc.) ;
8. The following contents and words are not allowed to be used in store names:
1) Those that are harmful to the interests of the country and society;
2) Exaggerated propaganda that may deceive or misunderstand the public;
3) Names of international organizations, country names, city names, national flags, national emblems, military flags and other words;
4) Politically sensitive text, including but not limited to: the names of national leaders, party and government names;
5) Containing the dregs of feudal culture, having negative political influence, or violating the customs of ethnic minorities, or being discriminatory Information text
6) It has nothing to do with the business entity and contains other e-commerce platform information except Pinduoduo platform information;
7) Without authorization, the use of brand names, Names of celebrities or celebrities;
8) Other laws and regulations prohibit.
The name of the store may seem simple, but in fact it has a lot of mystery. In the increasingly fierce competition in the e-commerce industry, a good store name is a must. In general, the most important thing about naming is to make people remember it and leave a good and deep impression at once, and this impression is also related to the store's products.
The key point is that there should be no duplication of names and no infringement