The name "July" was given by Xiao Hong: to commemorate the historical moment when the national war of resistance broke out. Hu Feng wanted to name the magazine "War Literature and Art", but Xiao Hong objected and said it was too common. It would be better to call it July, after the July 7th Incident, and use it as the starting point of the Anti-Japanese War literature and art. Wouldn't it be good? Therefore, "July" magazine was actually named by Xiao Hong.