1. Construction of a Cistanche deserticola artificial inoculation demonstration base
The company is based on "repaying ecological construction with industrial profits and using scientific and technological means to recreate desert oasis" and is building 5 sites in the Ulan Buh Desert. Thousands of acres of Cistanche deserticola organic raw material base (the land legal procedures have been completed), in 2004, Professor Liu Mingting of the Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences was hired to conduct artificial inoculation experiments with Cistanche deserticola; in 2007, it cooperated with the Traditional Chinese Medicine Research Center of China Agricultural University to establish Wang Ye Di Cistanche. Chengdu Artificial Inoculation Research Laboratory, with Professor Guo Yuhai from China Agricultural University as the chief expert, and a R&D team composed of doctors and masters from China Agricultural University, it has conducted research on the survival rate, quality and yield of artificial inoculation of Cistanche deserticola, breeding of improved varieties and seed microsphere processing, mechanized planting and harvesting of Cistanche deserticola. In terms of harvesting and breeding of sandy shrub seedlings, we innovatively researched a Cistanche deserticola inoculation model with low cost, high inoculation rate and short growth cycle, formed a comprehensive high-yield technical system for artificial cultivation of Cistanche deserticola, and applied for technology to the Science and Technology Department of Inner Mongolia Autonomous Region. identification.
In October 2007, an on-site meeting on Cistanche deserticola industry promotion and high-yield technology production testing was held at the company's organic artificial inoculation Cistanche deserticola demonstration base in Shajin Sumujiaitan. Experts and professors from Beijing and the autonomous region and relevant county-level departments The on-site mining and weighing reached a yield of 330 kilograms of fresh cistanche (Cistanche deserticola) per mu, with an income of 3300-4900 yuan per mu (the market price of fresh cistanche is 10-15 yuan). It has been highly praised by experts and professors, and the company The mastery of artificial inoculation technology of Cistanche deserticola was affirmed. According to the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences, Shanghai University of Traditional Chinese Medicine, and China Agricultural University, the composition of desert cistanche deserticola from Wangyedi Company's Jiatanji property was determined: the content of echinaceaside was 20.17%, the content of verbascoside was 7.12%, and the total content was It is 27.22%, and the content is higher than the pharmacopoeia standard (the total pharmacopoeia content is not less than 0.3%). In May 2009, it passed the organic certification of China Green China Organic Food Certification Center.
In order to build a green and environmentally friendly new ecological countryside and develop the maximum benefits of the amaranth industry, the company has raised 800,000 yuan over the years to build main roads through sand and cement bridges, install and connect tap water, so that nearby agriculture and animal husbandry can It is convenient for people to travel and drinking water has been improved. Moreover, a large number of local farmers and herdsmen are hired every year to carry out artificial inoculation of Cistanche deserticola and extraction of fresh Cistanche deserticola. Technical staff provide on-site guidance and training to farmers and herdsmen, so that they can master the technology of artificial Cistanche deserticola inoculation. At the same time, the company provides improved Cistanche deserticola seeds and recycles them. Cistanche deserticola has effectively stimulated the enthusiasm of local farmers and herdsmen to manage deserts and plant cistanche deserticola. Farmers and herdsmen voluntarily contracted the desert to artificially inoculate Cistanche deserticola to gain benefits from the desert, directly increasing the per capita income of surrounding farmers and herdsmen.
In 2009, the company planned and constructed the "100,000 acres of Artificial Inoculation Cistanche deserticola Desertification Control Demonstration Base" project in the Shajinsumu Wenduer Maodao Gachajiajia Tan in Dengkou County. The Development and Reform Commission of the Autonomous Region has already Approval (Neifagainongzi [2008] No. 173). At present, the base has invested 40 million yuan, developed 4,800 acres of cultivated land, more than 900 square meters of various construction areas, planted 20,000 acres of Haloxylon ammodendron forest, 1,955 acres of Xinjiang poplar, with a total of 136,800 plants, 6,000 acres of artificial inoculation of Cistanches, and a seedling area 300 acres, with basic supporting facilities of canal, forest, water and electricity. The Jiaatan base is listed as a demonstration base of the China Desertification Control Foundation, a test base of the Traditional Chinese Medicine Research Center of China Agricultural University, a Cistanche deserticola research base of the Modern Chinese Medicine Research Center of Peking University, a Cistanche deserticola demonstration base in Dengkou of the Autonomous Region Desertification Prevention and Control Association, Dengkou County Cistanche vulgaris artificial inoculation demonstration base.
2. Deep processing of Cistanche deserticola
Wangyedi Company registered the historical brand "Wangyedi" as a trademark in 2006. Since 2007, it has launched Cistanche deserticola tea and Cistanche deserticola gift boxes. , dry cistanche powder, cistanche slices and other primary processing products. In order to further promote the development of the industry and improve product quality and premium capabilities, the company re-planned its business model, strategic development direction and brand building. In May 2008, Wangyedi Company and the School of Food Science and Nutritional Engineering of China Agricultural University established Wangyedi Physical Fitness The Health Research Center, with Professor Ji Baoping as the chief expert and a R&D team composed of six Ph.D.s including Zhou Feng and Chen Gang, has developed China's first "Wang Ye Di" brand sugar-free cistanche beverage, which has been put on the market. The products are sold to Beijing and Yunnan , Jiangsu, Shandong, Guangdong, Inner Mongolia and other places. In 2011, they also launched Cistanche Rong Capsules, Cistanche Rong Granules, and Cistanche Rong Health Wine. With the formation of the market, they gradually deployed factories in South China, East China, and North China.
The company invested 30 million yuan in 2010 to build a Cistanche deserticola deep processing plant with an annual processing capacity of 6,000 tons of fresh cistanche that complies with GMP certification; it invested 100 million yuan in construction (with a business building area of ??60,000 square meters and a total area of ??160 acres). It is China's only comprehensive trading market for Cistanche deserticola that integrates trading of Chinese medicinal materials and local specialties, tourism product display, warehousing, refrigeration, logistics and distribution, chain operations, restaurants and hotels, information sending and receiving, electronic settlement, and exchange, striving to make Dengkou Become the distribution center for Chinese Cistanche deserticola trade.
3. Marketing
On October 18, 2010, the company reached a strategic partnership with Inner Mongolia Xianxing Brand Strategy Co., Ltd. and jointly established Wangye Di Cistanche Sales Company . Through research on the macro market environment, Cistanche deserticola industry development, Cistanche deserticola product form, consumer psychology and consumer behavior in recent years, we have determined a market-oriented product marketing strategy of deep processing multi-product innovation and upgrading, and brand positioning as the core, focusing on The greatest financial strength is used for marketing and promotion, and product types are positioned according to market demand. The products are sold to Beijing, Yunnan, Jiangsu, Shandong, Guangdong, Inner Mongolia and other places. In 2009, sales revenue was 17.4 million yuan.
After years of unremitting efforts, Wangyedi Company has achieved the following major achievements:
1. In 2008, it was recognized as one of the first batch of key leading enterprises in forestry industrialization by the Inner Mongolia Autonomous Region; in 2010 Was rated as the advanced private enterprise of Guangcai Land Greening in Inner Mongolia Autonomous Region.
2. China’s first certified organic Cistanche deserticola artificial planting base with an area of ??50,000 acres—Wangyedi Cistanche deserticola planting base in Dengkou County in the Ulan Buh Desert (the most suitable area for Cistanche deserticola cultivation in China).
3. Successfully developed China’s first sugar-free Cistanche deserticola beverage; the designated drink for the 5th China Cistanche deserticola and Salsa Medicinal Plant Academic Symposium and Sand Industry Product Exhibition; 2008 Inner Mongolia Economic Figure of the Year, The only designated drink at the Entrepreneurship Awards Conference.
4. A leading enterprise in the Cistanche deserticola industry, it has created a new model for the sustainable development of the Cistanche deserticola industry and ecological environment management and sand industry.
5. Created an industrial era in the desert with profits exceeding 3,000 yuan per mu.
6. Technical support
The most authoritative research institution on Cistanche deserticola planting technology: China Agricultural University Chinese Medicinal Materials Research Center
The most authoritative functional food Research institution: School of Food and Nutritional Engineering, China Agricultural University
7. Through Wangyedi Company’s demonstration and leadership of the cistanche industry, we strive to have 500,000 acres of cistanche raw material base included in the city and county’s “Twelfth Five-Year Plan” Planning"; from May 11th to 13th, 2009, the 5th China Cistanche deserticola and Salsa Medicinal Plants Academic Seminar and Sand Industry Product Exhibition was successfully held in Dengkou County, making the Cistanche deserticola industry an important factor in the economy of Ulan Buh Sand District. emerging pillar industries of development and ecological governance.