There are many ways to choose a name. Spoon Classroom has studied this issue. The impact of a good store name on the restaurant is mainly reflected in the following two aspects:
1. It can affect the user's appetite.
Many times, the meaning of a store name goes far beyond itself. It is not just a code name, but also plays a very positive role in influencing users' dining choices. When users choose a restaurant, their first recognition of the restaurant often comes from the distinction and judgment of the store name. A good restaurant name can make people have a delicious impression of the restaurant when they see it, and thus create a desire to try it. For example, the "Xiabuxiabu" hotpot originated from Taiwan, which means good taste in Taiwanese dialect, often makes users increase their appetite the moment they see the name of the store.
2. Expand the reputation of the restaurant.
In fact, the name of the restaurant is often the first business card printed by the restaurant. When a restaurant goes to market, the first thing it conveys to users is its name. The store name is the first information conveyed by the restaurant that users directly receive. In many cases, the restaurant name plays a role in promotion, allowing users to understand the restaurant's product positioning at the first time. In addition, a good store name can often directly help the restaurant spread its business philosophy, thereby deepening users' impression and recognition of the restaurant and generating a brand effect.