All entrepreneurial activities should be carried out on specific entrepreneurial projects. Therefore, I want to sum up the five methods needed to choose entrepreneurial projects. (1) Choosing entrepreneurial projects on the basis of solving other people's difficulties "Solving other people's difficulties is usually a business opportunity for a successful enterprise." Enterprises provide useful services to others by solving difficulties in their work and life, thus creating business opportunities and obtaining legitimate profits. For example, Mr. Wang Xuan, the founder of Founder Company of Peking University, invented the laser phototypesetting system to solve the difficulties in the printing industry and succeeded in starting a business in one fell swoop; For a family of three in a big city, husband and wife often worry about sending their children to school and eating, and start a care service project, which has less investment, quick results and success. (2) Analyze the problems existing in the existing commodities and select the entrepreneurial project
Everything has two sides, and all kinds of commodities in the market also have various problems. For example, the function is not perfect, the structure is not reasonable enough, the style and color are not beautiful and rich enough, and so on. After investigation and analysis, entrepreneurs improve, perfect and improve the problems existing in these commodities, which is often a high success rate as a business project. For example, Disney, the founder of Disneyland in the United States, started his business by improving technology in view of the problems existing in cartoon films on the market at that time. (3) Analyze the hidden business opportunities behind popular products and services, select entrepreneurial projects to start from popular service products, conduct relevant market analysis to find out the hidden market business opportunities behind them, and then select entrepreneurial projects for practice. For example, when we see the hot sale of pork in the market, we can make a relevant analysis: there will be a pig-raising craze soon, and when the pig-raising craze rises, pig feed will be in short supply. Therefore, after market analysis, we neither sell pork nor raise pigs, but skip these two stages to produce or sell pig feed. In this way, when the pig-raising craze comes, it will naturally become a source of money. (4) Based on the analysis of the difference between supply and demand in the market, the selected entrepreneurial projects will have a certain gap between the demand and supply of goods and services as a whole. Through market research and analysis, we can find some goods or services that are currently in short supply, find business opportunities and select entrepreneurial projects. Market demand is not only diversified, but also constantly changing. Therefore, even if the total market supply and demand is balanced sometimes, the structure will be unbalanced, so there will be a demand gap. By analyzing the difference of supply and demand structure, entrepreneurs can also find entrepreneurial opportunities and choose entrepreneurial projects. For example, the supply and demand situation of China's beverage market is generally oversupply. However, Mr. Li Jingwei, the director of Guangdong Sanshui Winery, was in this oversupply market state when he started his business. By analyzing the structural differences between supply and demand, he found entrepreneurial opportunities, developed sports health drinks and named them "Jianlibao", which opened the market in one fell swoop and continuously developed into today's Jianlibao company. (5) Understand the market segmentation. The market segmentation of selected entrepreneurial projects refers to the market segmentation conducted by marketers according to consumers' needs and desires, buying behaviors and buying habits after conducting market research. The process of dividing the market of a product as a whole into market categories of many consumer groups. A part consists of each consumer group, and each part is a group of consumers with similar demand tendencies. For example, Huiyuan Company has carried out extensive market segmentation on the fruit juice beverage industry, and at the same time improved its own fruit juice beverage to make its own beverage more in line with the tastes of the public, so that they can gain a leading position in the early stage of fruit beverage market competition. Using the above five methods combined with personal ability, market analysis and national policies can give us greater advantages in the choice of entrepreneurial projects.