The investment cost of opening an ordinary flower shop is actually very small. The total investment is generally around 10,000 yuan. The main capital investment is in rent, decoration, flowers, gift wrapping paper and cards.
Site selection: It is best to choose places with a large flow of people or where young people are concentrated, such as hospitals, universities, shopping malls or near residential areas.
Area: Generally a few square meters is enough. The rent varies depending on the location. South Gate is the most expensive, with monthly rents generally being more than a thousand yuan, while Ximen residential areas are relatively cheap, generally around 800 yuan. .
Investment: In addition to rent and decoration, the first purchase of flowers, wrapping paper, etc. is 3,000 yuan, and subsequent purchases will cost several hundred yuan every day.
Decoration: Be sure to keep in mind the decoration principle of "clusters of flowers". The method is very simple. Install a reflective mirror on the wall of the store (usually about 500 yuan), so that a flower becomes With two flowers, one bouquet becomes two bouquets. Coupled with pink lights, it can have a very good effect.
Variety: Rhododendrons, lilies, phalaenopsis, bromeliads, etc. are numerous, but the more is not always better. Pay attention to fashion and seasons, especially holidays. In addition to flowers and green plants, you can also sell dried flowers. , flower trinkets, fruit baskets and other "combination products". Flowers should be carefully maintained and watered on time to prevent them from withering and reduce unnecessary losses. Keep 800 to 1,200 yuan of flower materials on hand.
Strategy: A small flower shop must be fashionable and flaunt its business philosophy; the pricing is flexible, and you can also print words or patterns on the petals. In addition, you can contact more units and companies to do large-scale business, especially hotels, photo studios and other places, and you can also join an online flower shop.
Tip: Don’t buy too many flowers when opening a store for the first time, because the storage time of flowers in winter is generally one week, while in summer it is only 3 days. If you can’t sell them, you have to throw them away, so at the beginning It is best to purchase less and gradually increase it later.
In one store, both flowers and fruits are sold. The combination complements each other and is very coordinated. It not only saves store space, but also gives customers more choices. Flowers and fruits are bright, fragrant, and natural products, and the two are often classified in the same market. This combination is especially suitable near hospitals and residential areas.
Extended information:
Flower shop refers to a diversified business mainly engaged in flowers. The business scope includes: retail and wholesale business of flowers and artificial flowers; necessary for operating a flower shop Supplies and utensils; etiquette planning and celebration services, etc. stores.
The flower shop is equipped with the technology and equipment for self-design, production, and processing of supplied materials; it can provide various varieties of flowers.
Reference: Flower Shop-Baidu Encyclopedia