There was an interesting news recently, saying that they were all from a make-up brand in the United States. They named a purple eye shadow in an eye shadow tray for sale, which is understandable. However, they named their purple eye shadow an addict, which was immediately attacked by everyone, and some people even asked them to change their names immediately. Such a thing really hurts consumers' hearts, and the brand is estimated to be greatly negatively affected.
There are many things to pay attention to when using the name of a product. First, it should not contain something discriminatory, and second, the name should not be too vulgar. If a brand's product is named too casually, it will naturally arouse people's resentment, and it will also have a bad influence on the product. The American cosmetics brand is such a case, and its name is too sensitive.
As we all know, drug addict is a negative word. If consumers use such products, they will definitely have no way to accept it. Therefore, consumers' reaction is normal. People of this brand in the United States may want their own names to be maverick, but they ignore people's feelings, which is entirely their own wishful thinking, thus hurting a large number of consumers invisibly. This is really wrong. < P > The quality of products is one aspect, and at the same time, we should pay attention to the meaning of words when naming products, and we should not hurt other people's feelings because of maverick, which will be counterproductive. Personally, I think this American make-up brand should learn to respect everyone's opinions, understand consumers' demands, change its product name as soon as possible, and apologize to consumers at the same time, so as to be a responsible brand.