Points for attention in the method of naming brand liquor!

In addition to mastering the naming methods, we also need to consider some matters needing attention in liquor naming. Next, Xiaobian will tell you about the naming methods and matters needing attention of brand liquor.

Ten classic ways to name brand liquor

First, name raw materials, such as Wuliangye and sorghum white;

Second, naming folk stories, such as Dong Gong wine and Tianshu wine;

Third, geographical names, such as Maotai and Fenjiu;

Fourth, the names of historical figures, such as Liu Lingzui and Guan Jiu;

Fifth, the name of brewing technology, such as Erguotou, Laobaigan and Double-wheel Pool;

Sixth, symbolic names, such as Red Star and Rice Flower Spring;

Seventh, naming cultural relics and historic sites, such as Confucius Family Wine;

Eighth, naming scenic spots, such as Qin Chi;

nine is a name that caters to the secular mentality, such as a toast and being hot;

ten is a name with dazzling suffixes such as "Wang, Fu, Chun, Zui" after the original brand name, such as Wuliangchun and Luopaifu.

Notes on the naming of brand liquor

Some products are named by overlapping the existing product names, such as ordinary white dried wine, special white dried wine, refined white dried wine, new white dried wine, special-shaped white dried wine and so on. People who hold this view think that ordinary white-collar workers sell well, and most people recognize this brand. Therefore, developing new products on this basis can accelerate the speed of entering the market, reduce communication costs and easily form consumer groups. However, practice has proved that the new products developed by this naming method have not achieved much except the development of local products.

There are three reasons:

First, because the names are similar, consumers can't understand that there are quality differences due to different packaging, and at the same time, they can't make accurate psychological positioning in consumers' minds;

Second, products with similar names are developed in the later stage, and even if consumer groups are formed, they are differentiated from the original product consumer groups and pose no threat to competitors;

Third, because of the similar names, the appeal points of advertisements are blurred, and consumers cannot be guided correctly. Enterprises often take the risk of denying old products to promote new products, and then may lose the original loyal consumer groups.