In the process of preparing a flower shop, one of the most difficult things to do is to name your flower shop.
Everyone knows that a good name can be catchy and memorable, and its publicity effect is much better than a poor name. If the name is easy for customers to spread by word of mouth, it will indirectly bring customers and reputation to the flower shop, which is equivalent to saving a lot of advertising costs.
Generally speaking, when students ask for a name, the first thing that comes to mind is that it should be literary, connotative, concise and generous, etc. Such spiritual considerations rarely take into account marketing factors. So What does a name have to do with marketing? Are there any additional things to consider when choosing a name for your flower shop? Let’s break it down in detail below.
1. Elements to avoid in flower shop names
If you are a student of floral art, then you will almost certainly position your flower shop in the mid-to-high end, so you’d better Choose a name that is tasteful or meaningful to match your positioning.
Try to avoid words that may easily remind others of traditional flower shops, such as: flower shop, flower house, flower shop, good, happy, rich, etc. There is a way to collect these words relatively quickly, that is to find your local traditional flower shop, record their names, and then avoid these words when you come up with a shop name.
If possible, try to avoid using the name of the flower material as the store name, such as "Rose Garden" and the like. Because now many web pages on the Internet that teach others how to name flower shops are generated by using programs to automatically collect the names of flower materials. It has become more common to have more people refer to it, and the rate of duplicate names is very high.
There is another name element that is becoming more and more common, which is the use of numbers. Especially those that use month and year elements, such as May Flower Arrangement, June Flower Shop, and July Flower House. Such store names are not very recognizable because they are all similar, so it is easy for customers to remember them incorrectly.
One thing that needs special attention is that from the perspective of Internet marketing, it is best to use less or no words or symbols that are difficult to type through the input method. Examples are as follows:
Some foreign language characters
The full-width and half-width input methods look similar, such as minus signs, dashes, etc., and it is easy to make mistakes
Traditional Chinese characters that are more difficult to type
Uncommon characters that are difficult to pronounce in Pinyin (many people only use Pinyin to input and cannot input with strokes or are too lazy to switch)
Wait, the input method is difficult to type, which means that it is more difficult for others to find you, and the result is that you lose customers.
There are also some Internet platforms or APP platforms that, due to censorship reasons, will block or replace certain uncommon or sensitive words. The processed store name will be different from your original one. You can't even access their platform at all. In addition, the length must be controlled well. If it is too long, it will be inconvenient to input, and some mobile apps may only display the first few words due to the small screen, and cannot display the entire store name. All of the above are not conducive to the spread of your flower shop brand.
2. Elements that can be considered
For the literary and artistic elements used in the flower shop name, you can check out more literature and art websites, which will give you some inspiration. You can also refer to other people's names whose style fits your positioning, which will also be helpful. This article will not discuss the use of literary and artistic elements.
If you know English, French or other languages, you can try to add these foreign language elements to the name, or even use a foreign language for the store name. Generally speaking, names in foreign languages ??will be slightly more special and feel more classy. However, when doing business in China, you need to pay attention to the national conditions. For example, you need to carefully evaluate whether you should use the characters of certain Asian countries. You can understand the specific reasons by yourself.
If you really want to use foreign words, it is safer to use English or French elements.
How do you let people know that you are a flower shop at a glance? The most direct way is to put a flower character in the store name. Of course, it can still be a flower shop without the word "花", but if there is no word "花", then the overall feeling of the whole name should still be easy for others to associate it with a flower shop. Otherwise, you may need to explain your main business to many people. business.