In this regard, in August this year, the State Administration for Industry and Commerce issued the "Regulations on Prohibiting and Restricting the Use of Enterprise Names", which clearly put forward 26 regulations on prohibiting and restricting the use of enterprise names. Any enterprise name that is fresh and weird or ridicules network hotspots shall not be used in the future.
The Rules stipulate that the font size of an enterprise name should be composed of words, phrases or their combinations, and statements, sentence groups and paragraphs are not allowed. This means that long enterprise names that use sentences or even paragraphs like "Uncle Niu" and "Let him have a hundred million" may not be allowed to register in the future.
In addition, the rules also protect well-known trademarks, stipulating that enterprises may not use standardized Chinese characters protected by the State Administration for Industry and Commerce as the font size of enterprises in the same industry. Moreover, the latest relevant regulations also explicitly prohibit enterprises from registering new company names that are similar to existing well-known companies, but homonym and confusing.
In fact, no matter whether it is Chinese time-honored brands such as Tong Ren Tang and Zhang Xiaoquan, or emerging Internet companies such as Alibaba and Tencent, all the bigger and stronger enterprises have not taken the road of grandstanding in their corporate names.
Next, we will look overseas. See if there are wonderful company names in other countries, and what are the relevant regulations?
Russia: It is forbidden to use untranslated loanwords.
Russian has detailed regulations on enterprise names, that is, the company names mentioned by China. For example, the law prohibits the use of untranslated loanwords in advertisements, and the Duma suggests prohibiting the use of loanwords that already have corresponding words in Russian. Coupled with the long-term sanctions imposed on Russia by the international community, the old Russian concept of worshipping foreign things and flattering foreign countries is also disappearing. Over the years, companies all over Russia have been changing their names.
According to Zhang Shunheng, a Russian observer of Global Chinese Broadcasting Network, Articles 1473 to 1476 of the Civil Code of the Russian Federation are about business names. The full name of the sole registered company owner can only contain Russian letters. Numbers can also be used if necessary. A city cannot have two limited liability companies with the same name or similar names. Before registration, you need to check with the tax authorities whether the names are occupied. If the registration is wrong, the use of the firm must be terminated at the request of the obligee, and the losses caused to the obligee must be compensated. Russian enterprise names must not contain certain contents prohibited by law, such as foreign full names or abbreviations, full names or abbreviations of government agencies and social organizations, and contents that violate public order and good customs. In violation of these provisions, the registration authority has the right to bring a lawsuit against the legal person who uses the enterprise name to forcibly change its name. The law does not allow enterprises to dispose of enterprise names, including not allowing enterprises to transfer or provide others with the right to use enterprise names.
Over the years, companies all over Russia have changed their names from Latin to Russian. The earliest name changed to Russian was food brand. Then, many hotels began to use Russian names. Now companies in various fields in Russia have changed the names of various languages into Russian. For example, a German water pump company with difficulties in growth changed its name to Russian and changed its logo to the font on the ruble. After advertising with a new name, customers felt happier and the company's sales began to soar.
Australia: The company name will be banned if it is offensive and unreasonable.
Australian enterprises or trademarks are named according to the Australian Business Conduct Act 1974 and the Australian Trademark Law 1995. The minimum requirement is naturally that the registered enterprise name or trademark shall not be duplicate with the name in the domestic enterprise name register.
According to Hu Fang, an Australian observer of Global Chinese Broadcasting Network, there are also many wonderful corporate names in Australia. However, at present, there is no strict prohibition list for enterprise names in Australia, but there are restrictions on the naming of "people". For example, Australians can't be called "Duke", "General", "Emperor", "Queen", "Bishop" and "Saint", and no matter how patriotic they are, they can't call themselves "Australia".
There are also some companies or products with strange names in Australia. For example, a 39-year-old woman from Western Australia made a Chili sauce, which was very spicy. Through Lenovo, she named the product "Bed Pull". This is an unsightly name, but it has passed the product registration in Australia. However, the two supermarkets, which almost monopolize most of Australia's food retail business, refused to introduce this hot sauce because the name was really unpleasant. Later, the lady regarded the product as an online shopping product and exported it to the United States and other places. It is said that the sales volume is not bad. In addition, there are some interesting business names. For example, Burger King, which has chain stores all over the world, has no name in Australia. When Burger King was about to land in Australia, it was found that there was already a store registered as Burger King in Adelaide, Australia, so at the choice of Burger King's Australian franchisee Jack, the whole Australian Burger King chain was named "Hungry Jack".
When registering an enterprise or trademark name, it is necessary to conform to the principles of avoiding misleading and cheating, avoiding false statements and avoiding counterfeiting. The most important point is that the name of the application will not be accepted if it is offensive, unreasonable or otherwise contrary to the general morality of society. Although there is no special name that cannot be registered as a company name, it is generally understood to include racial discrimination, religious discrimination and common place names. For example, simply calling Sydney company, Melbourne company or Australian company, and using foul language to name companies or products will be prohibited.
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