Douban is headquartered in Beijing
The origin of Douban:
Do you often stare at the endless covers in bookstores? Or fleeing from the dazzling variety of video stores in a daze? With the advent of broadband downloads and online shopping, your choices are increasing by the hundreds every day, even in the smallest towns. There must be things you will love, but nine times out of ten they will pass you by without even realizing it. The media makes blockbuster movies that are suitable for all ages ubiquitous, but fails to respond to things that are only suitable for one group of people. Moreover, everyone has their own preferences, and no matter how impartial and diligent TV entertainment editors and newspaper book review writers are, their help cannot be equally effective for everyone.
The founders of Douban found that the most effective help for most people in making choices actually comes from relatives, friends and colleagues. A casual recommendation or two not only conveys their true feelings, but also includes their judgment of your taste and subsequent selection. They don’t recommend parenting encyclopedias to bachelors, and they don’t bring back naked agents to moms. Unfortunately, all the relatives and friends of you and me combined, have heard and seen only a limited amount. Moreover, the people with the most similar tastes are often strangers.
If you can know the tastes of thousands of people without making friends one by one, and can quickly find the most like-minded ones among them, the magic of word-of-mouth will be magnified a hundred times, and it will affect each of them. will help. Douban was born with this wish. Douban does not target any specific group of people and strives to be inclusive of all tastes. No matter you are tall or short, fat or thin, Bai Xueba, Douban helps you find like-minded people through the things you like, and then find more good things through them.